Tips on how to market your masters when you apply for jobs

Putting yourself in the spotlight – tips on how to market your masters when you apply for jobs
Selling your masters, skills and knowledge after university.

Some subjects like law, teaching and engineering have a clear and well-publicised postgraduate path to professional qualification. In other areas, the benefits of postgrad study might not be so obvious to those employers unfamiliar with the higher level of skill, discipline and specialist knowledge needed.

In reality, all masters courses require essential skills and traits that are important in the workplace. The knack is making sure that recruiters recognise what you've got to offer that gives you an edge over graduates, and how committing to further study has helped you to become an even stronger applicant.

Top five tips

1. Reconnaissance is never wasted

Find out more about the employer offering the role you're interested in. As a postgrad, you've some extremely marketable skills – but context is key.

Take creativity and enterprise for instance. Both are highly valued, but you need to present them to employers in a way that helps them to see what you would bring to the workplace. Identify examples of times when you've used these skills that suggest how you might apply these in a professional environment. Have you come up with the way of making the most of an opportunity or found a creative or enterprising solution to a problem? A little research into the culture of the company and the industry will help you to frame your skills in an HR friendly manner.

2. Technical knowledge and skills

When a vacancy is advertised with a set of technical skills that you’ve studied for, emphasise the commitment you have made to expanding your skills and knowledge. Not only are you at an advanced level, but you are also right up to date with the latest thinking – two bonuses to sell to potential employers. Go you!

3. Highlight practical experience

Some employers will value experience over advanced qualifications. Show you have got both. Don’t be shy about highlighting your responsibilities during work experience, placements or jobs that you’ve had while studying. These all help to illustrate your practical application and ‘real world’ understanding plus that advanced knowledge when compared to a new graduate.

4. Hit the ground running

During your masters you have acquired a whole set of skills, soft or otherwise, which will help you hit the ground running. Skills you will have developed include:

  • Flexibility – you can adapt your working methods and the role you take to the task in hand, whether that’s working independently or as part of a group.
  • Time management – you’ve the responsibility and flexibility required to produce results against deadlines without being continually chased.
  • Critical thinking and problem solving – you have developed the clear expression of ideas, intellectual curiosity and personal responsibility that comes with critical thinking, problem solving and analysis.
  • Depending on your course, or extracurricular activities, you may well have picked up some project management experience.
  • Presentation skills – you'll have more presentation experience than graduates and added confidence from talking about your work and findings with your peers.
  • Research and writing – when buried under work it’s easy to forget how much good writing and research you've actually done. Being able to research, analyse, condense and report can be advantageous in a variety of contexts.

It's reassuring for an employer that you’ll be able to jump straight on to the learning curve without being spoon fed, so highlight these strengths where you can.

5. Commitment and enterprise

When asked ‘Why did you do a masters?’ it's unwise to say it was because you didn’t want to get a job or were living next to the world’s best kebab shop [there's a time and place for full disclosure].

Show the commitment and motivation behind choosing to learn, develop further, and embrace new challenges. If you chose a different subject or went to a new university, make a virtue of that willingness to explore a new environment.