The underlying premise of the course is to develop an integrated and critical approach to the study of marketing. Fundamental to the course, therefore, is the fostering of a strong relationship between marketing theory and marketing practice, and students are challenged to look beyond the superficial aspects of description and to use deeper levels of analysis to search for more innovative and creative solutions to marketing issues. Students also are encouraged to consider, in a critical, self-reflexive way, their own positioning in relation to the theories and concepts they engage with.
A good Honours degree (at least 2.2) in marketing or a related business discipline. Satisfactory references from the previous university/employer.
Modules include: marketing theory; marketing applications; research methods; culture, consumption and society; corporate marketing communications; globalisation.
The subject-specific modules in semesters 1 and 2 are normally assessed via examination (70 per cent) and essays, reports (30 per cent). The dissertation in semester 3 is assessed by 1 written piece of work approximately 12-15,000 words.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 5,600 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 11,250 per Academic year (overseas fees)||1 years|
|MSc||Part-time||£ 2,800 per Academic year (home fees)||2 years|
|MSc||Part-time||£ 5,625 per Academic year (overseas fees)||2 years|
|PgDip||Full-time||£ 5,600 per Academic year (home fees)||9 months|
|PgDip||Full-time||£ 11,250 per Academic year (overseas fees)||9 months|
|PgDip||Part-time||£ 2,800 per Academic year (home fees)||18 months|
|PgDip||Part-time||£ 5,875 per Academic year (overseas fees)||18 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Penglais Campus||Aberystwyth||SY23 3AR||Wales|
School of Management and Business