Anglia Ruskin University
Our course has been designed to make sure students gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels. More than ever before, organisations are demanding proof that their marketing is working; so we also look at measurable and classifiable marketing techniques, and aim to give students the skills and knowledge to quantify and qualify their marketing campaigns. Our course brings students into close contact with a wide range of specialists from the fields of business and marketing. Students benefit from resources and facilities specifically designed for our marketing and business students. They include a computer-based three-dimensional marketing simulation game that allows you to engage with key concepts of marketing.
Minimum 2.2 Bachelor's degree or a professional postgraduate diploma from the chartered institute of marketing (CIM). If English is not the 1st language, applicants are expected to demonstrate a certified level of proficiency of at least IELTS 6.5, or equivalent. If applicants have other awards, including those from non-UK universities, we may be able to accept these. We�ll also consider examples of experiential knowledge.
Core modules include: Research methods for business and management; marketing planning; principles of marketing management; digital marketing communications; marketing strategy simulation; international marketing and brand management; postgraduate major project.
Assessment is based on individual assignments and group presentations through which students can demonstrate their newly-acquired skills, such as data management and manipulation and the synthesis of ideas.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 6,900 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 10,500 per Academic year (overseas fees)||12 months|
|MSc||Full-time||£ 6,900 per Academic year (EU fees)||12 months|
|PgCert||Full-time||£ 6,900 per Academic year (home fees)||12 months|
|PgCert||Full-time||£ 6,900 per Academic year (EU fees)||12 months|
|PgDip||Full-time||£ 6,900 per Academic year (home fees)||12 months|
|PgDip||Full-time||£ 6,900 per Academic year (EU fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Cambridge Campus||Cambridge||CB1 1PT||East of England|
Anglia Ruskin University