Strategic Marketing Management
The course meets the needs of graduates who have not previously specialised in marketing but now wish to do so. The programme features specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.
A good UK Honours degree (minimum lower 2nd class) or equivalent overseas degree recognised by Aston University; 2 professional references (at least 1 must be from an academic referee); a completed application form (if sufficient evidence of analytical and quantitative skills is not recieved within the application a minimum GMAT score of 550 may be requested to support the application); for international students: an official academic transcript of grades (in English); international students who have not completed their full degree in a native English speaking country also need to satisfy the English language requirements with 1 of the following: IELTS score of 6.5 overall, with a minimum score of 6.5 in writing and speaking and 6.0 in listening and reading. TOEFL (Internet based test) score of 100 overall, with a minimum score of 23 in writing and speaking and 22 in listening and reading. Pearson Academic score of 61 overall with a minimum of 61 in all 4 sections.
Core modules: marketing management; analysis for dissertation research; marketing research; marketing strategy; dissertation. Optional modules: accounting for non financial managers; strategic business sustainability; integrated marketing communications; consumer behaviour; strategic brand management; digital marketing; services marketing; international marketing management; strategic management; marketing channels and strategic sales force management.
Modules are assessed through a mixture of examinations and coursework; the course is complemented by a substantial piece of research leading to the completion of a dissertation in a student's particular area of interest.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 11,050 per Whole course (home fees)||12 months|
|MSc||Full-time||£ 17,350 per Whole course (overseas fees)||12 months|
|MSc||Full-time||£ 11,050 per Whole course (EU fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Aston Campus||Birmingham||B4 7ET||West Midlands|