Business and Marketing
Designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in marketing including advertising, brand management and loyalty, customer service, public relations and market research.
Compulsory modules: research methods; marketing strategy; management and organisational behaviour; corporate strategy; human resource management; marketing communications; relationship marketing; management research; finance for managers; dissertation; plus optional modules: business planning; European business; knowledge management; international business; new venture creation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2017||GBP 8,700 per Whole course (Home/EU)||1 Years|
|MA||Full-time||January 2018||GBP 8,700 per Whole course (Home/EU)||1 Years|
|Postgraduate Diploma - PgDip||Full-time||September 2017||-||30 Weeks|
|Postgraduate Diploma - PgDip||Full-time||January 2018||-||30 Weeks|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Bangor Campus||LL57 2DG||Wales|
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