This course is designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and focuses on developing academic and applied skills in marketing including advertising, brand management and loyalty, customer service, public relations and market research.
All years: international marketing; consumer behaviour in a global and digital world; global brand management; international marketing communication; management research; marketing analysis; marketing strategy; plus 1 from; international strategic management; organisations and people.
|Qualification||Study mode||Start month||Fee||Course duration|
|MBA||Full-time||September 2017||-||1 Years|
|MBA||Full-time||January 2018||-||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Bangor Campus||LL57 2DG||Wales|
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