This course is designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and focuses on developing academic and applied skills in marketing including advertising, brand management and loyalty, customer service, public relations and market research.
A 2.2 Honours degree in a relevant subject, e.g. business, management, finance from a university, or a similar qualification from any other institution is required. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential. If the native language is not English, students must provide satisfactory evidence that they have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and Internet-based TOEFL test scores of no less than 75 is required.
All years: international marketing; consumer behaviour in a global and digital world; global brand management; international marketing communication; management research; marketing analysis; marketing strategy; plus 1 from; international strategic management; organisations and people.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Bangor Campus||Bangor (Wales)||LL57 2DG||Wales|