Bangor Business School

Bangor University

International Marketing

This course is designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and focuses on developing academic and applied skills in marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Course modules

All years: international marketing; consumer behaviour in a global and digital world; global brand management; international marketing communication; management research; marketing analysis; marketing strategy; plus 1 from; international strategic management; organisations and people.


Qualification Study mode Start month Fee Course duration
MBA Full-time September 2017 - 1 Years
MBA Full-time January 2018 - 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bangor Campus LL57 2DG Wales

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