Bath Spa University
Business and Management (Marketing)
The course is designed to help students to develop their knowledge and understanding of business and management and be able to implement this effectively across a wide range of complex business-based scenarios; students engage in the advanced study of a diverse range of organisations and the rapidly changing environments in which they operate both nationally and internationally; learners enhance both academic research skills and the practical management skills that students need in order to manage human resources, complex organisational systems and the challenging issues affecting business in a rigorous, pragmatic and effective manner.
Core modules include: management in practice; marketing management; international business and management; marketing communications; dissertation/consultancy project. Then additional optional modules from: Financial and management accounting; strategy and governance; managing people; entrepreneurship; financial management for international business.
A variety of assessment methods are utilised, including: individual report; individual presentation; group project work; group presentation; examination. Assignments are designed to integrate theoretical concepts with practical application.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||October 2017||-||1 Years|
|MA||Part-time||October 2017||-||32 Months|
|Postgraduate Diploma - PgDip||Full-time||October 2017||-||9 Months|
|Postgraduate Diploma - PgDip||Part-time||October 2017||-||18 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Newton Park Campus||BA2 9BN||South West|
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