Birkbeck, University of London

Birkbeck, University of London

Sport Management and Marketing

This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing. It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations. Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

Course modules

You take 8 compulsory modules and complete a 12,000-word dissertation on any aspect of marketing in the sport industry. Full-time modules: Marketing Communications; Principles of Marketing; Research Methods in Management I; Sport Event Management; Sports Economics; Sports Governance and Regulation; Strategic Management (Postgraduate); Strategic Sport Marketing. Part-time modules Year 1: Principles of Marketing; Research Methods in Management I; Sport Event Management; Strategic Management (Postgraduate); Strategic Sport Marketing. Part-time modules Year 2: Marketing Communications; Sports Economics; Sports Governance and Regulation. MSc Sport Management and Marketing dissertation: MSc Dissertation.

Assessment methods

A combination of examinations, coursework and a 12,000-word dissertation.

Sponsorship information

The government's new postgraduate loan scheme allows you to borrow up to £10,000 to cover the cost of your tuition fees, living costs or other study expenses - and you don't have to start repaying until 2019. Part-time students who are experiencing financial need may apply for assistance from the Birkbeck Alumni Fund Postgraduate Opportunity Bursary.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2018 GBP 10,950 per Year 1 (Home/EU) 1 Years
MSc Full-time October 2018 GBP 16,950 per Year 1 (International) 1 Years
MSc Part-time October 2018 GBP 8,475 per Year 1 (International) 2 Years
MSc Part-time October 2018 GBP 5,475 per Year 1 (Home/EU) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bloomsbury Campus WC1E 7HX London

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Department of Management
Telephone number: 
02076316740