Birkbeck, University of London

Birkbeck, University of London

Sport Marketing

This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry. The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries. Highlights - Accredited by the Chartered Institute of Marketing (CIM). CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their multi-award pathway (MAP). CIM qualifications are highly sought by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career. - Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice. - Our MSc Marketing suite (consisting of MSc Marketing, MSc International Marketing, MSc Marketing Communications and MSc Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions. - Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. - We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting. - We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

Entry requirements

MSc: International students who complete the Sport Management pathway on the International Foundation Programme for Postgraduate Study (Graduate Diploma) by passing all four modules, including passing Approaches to Business and Management with 60%, are given automatic progression to this programme.

Course modules

For information about course structure and the modules you will be studying, please visit Birkbeck's online prospectus.

Assessment methods

Assessment is based on a combination of examinations, coursework and a 12,000-word dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2019 11,550 per Whole course (Wales) 1 Years
MSc Full-time October 2019 17,850 per Whole course (International) 1 Years
MSc Full-time October 2019 11,550 per Whole course (Northern Ireland) 1 Years
MSc Full-time October 2019 11,550 per Whole course (EU) 1 Years
MSc Full-time October 2019 11,550 per Whole course (Scotland) 1 Years
MSc Full-time October 2019 11,550 per Whole course (England) 1 Years
MSc Part-time October 2019 17,850 per Whole course (International) 2 Years
MSc Part-time October 2019 11,550 per Whole course (EU) 2 Years
MSc Part-time October 2019 11,550 per Whole course (Scotland) 2 Years
MSc Part-time October 2019 11,550 per Whole course (England) 2 Years
MSc Part-time October 2019 11,550 per Whole course (Northern Ireland) 2 Years
MSc Part-time October 2019 11,550 per Whole course (Wales) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bloomsbury Campus WC1E 7HX London

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Department of Management
Telephone number: 
02076316740