Birkbeck, University of London

Birkbeck, University of London

Digital Media Management

With the second wave of internet development as an integrated part of both the public and private sectors, there is greater realism and a recognition of the need to ensure that organisations implement effective management techniques. This specialist course examines the issues and opportunities in the development of interactive digital media, particularly in relation to the internet. It analyses the role of digital media in different sectors and the wider issues of marketing and publishing. You will learn practical project management skills and develop the experience to manage interactive projects. You will develop the skills needed to design a professional plan for a personal or business-related project, and will assess the risks related to that project. You will also review your approach and progress critically during the programme, and apply learning in the practical context of your project. You will be required to present your ideas clearly and effectively to your chosen audience. You may use the course to develop plans for assessing the potential for commercial projects or starting a small business.

Entry requirements

You will be expected to be a graduate with IT skills and to have at least 1 year's experience in training, education, human resources, publishing, marketing or associated media development. Non-graduates with 3 years' experience in at least one of these areas are also welcome to apply. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course modules

Students take 4 compulsory modules.

To find out more, read our programme handbook.
Modules:

Digital Media in Education, Training and Communication;
Digital Media Management Project;
Managing Development;
Marketing, Publishing and Legal Implications .

Assessment methods

Coursework, evaluations and project work. You will be expected to make presentations alone and in groups, and some of the assessment may be made on collaborative work. Progress may also be self- and peer-evaluated and may be made against benchmark statements during the programme.

Qualifications

Qualification Study mode Start month Fee Course duration
PgCert Part-time October 2016 GBP 1,975 per Year 1 (EU) 1 years
PgCert Part-time October 2016 GBP 1,975 per Year 1 (England) 1 years
PgCert Part-time October 2016 GBP 3,825 per Year 1 (International) 1 years
PgCert Part-time October 2016 GBP 1,975 per Year 1 (Northern Ireland) 1 years
PgCert Part-time October 2016 GBP 1,975 per Year 1 (Scotland) 1 years
PgCert Part-time October 2016 GBP 1,975 per Year 1 (Wales) 1 years
PgCert Part-time October 2017 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bloomsbury Campus Bloomsbury WC1E 7HX South East

Get in touch

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Key information

Contact: 
Department of Media and Cultural Studies
Telephone number: 
020 3073 8221