Birkbeck, University of London
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. In this programme, you will be introduced to the foundation of marketing, the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing. You will be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. The programme of study is up to date, intellectually inspiring and relevant. Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting. We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||October 2017||-||1 years|
|MSc||Part-time||October 2017||-||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Bloomsbury Campus||Bloomsbury||WC1E 7HX||South East|
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Department of Management
020 7631 6740