Birkbeck, University of London

Birkbeck, University of London

Marketing

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. In this programme, you will be introduced to the foundation of marketing, the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing. You will be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. The programme of study is up to date, intellectually inspiring and relevant. Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting. We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

Entry requirements

Normally at least a second-Class Honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course modules

You take 5 compulsory modules, choose 3 option modules and write a 12,000-word dissertation.

For your option modules, you can choose from Marketing Communications or Digital and Social Media Marketing or Relationship Marketing.

You can also either choose from Corporate Responsibility or International Business Ethics.

Please note that the module Principles of Marketing is for non-marketing students and is a pre-requisite for specialist marketing modules (e.g. International Marketing, Relationship Marketing, Strategic Sports Marketing, Marketing Communications, Public Relations, International Digital Marketing, Retail Marketing and Services Marketing).

Core marketing modules are only available to MSc Marketing suite students: Brand Management, Consumer Behaviour, Marketing Management, Marketing Research, and Marketing Strategy and Planning.
Full-time modules:

Brand Management;
Consumer Behaviour;
Marketing Management;
Marketing Research;
Marketing Strategy and Planning .

Part-time modules - Year 1:

Brand Management;
Marketing Management;
Marketing Strategy and Planning .

Part-time modules - Year 2:

Consumer Behaviour;
Marketing Research .

Option modules:

Corporate Responsibility;
Digital and Social Media Marketing;
International Business Ethics;
International Marketing;
Marketing Communications;
Public Relations;
Relationship Marketing;
Strategic Sport Marketing .

MSc Marketing dissertation.

Assessment methods

A combination of examinations, coursework and a 12,000-word dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 14,075 per Year 1 (International) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Northern Ireland) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Scotland) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Wales) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (EU) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (England) 1 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (EU) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (England) 2 years
MSc Part-time evening October 2016 GBP 7,050 per Year 1 (International) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Northern Ireland) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Scotland) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Wales) 2 years
MSc Full-time October 2017 - 1 years
MSc Part-time October 2017 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bloomsbury Campus Bloomsbury WC1E 7HX South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Department of Management
Telephone number: 
020 7631 6740