Birkbeck, University of London

Birkbeck, University of London

Marketing Communications

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice. You will demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and will gain an appreciation of how the marketing communications function relates to other business functions. Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting. We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

Entry requirements

Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course modules

You complete 8 modules and write a 12,000-word dissertation.
Full-time modules:

Brand Management;
Consumer Behaviour;
Marketing Communications;
Marketing Management;
Marketing Research;
Marketing Strategy and Planning;
Public Relations;
Relationship Marketing .

Part-time modules - Year 1:

Brand Management;
Consumer Behaviour;
Marketing Communications;
Marketing Management;
Marketing Strategy and Planning .

Part-time modules - Year 2:

Marketing Research;
Public Relations;
Relationship Marketing .

MSc Marketing Communications dissertation.

Assessment methods

A combination of examinations, coursework and a 12,000-word dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 9,950 per Year 1 (Northern Ireland) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Scotland) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Wales) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (EU) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (England) 1 years
MSc Full-time October 2016 GBP 14,075 per Year 1 (International) 1 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (EU) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (England) 2 years
MSc Part-time evening October 2016 GBP 7,050 per Year 1 (International) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Northern Ireland) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Scotland) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Wales) 2 years
MSc Full-time October 2017 - 1 years
MSc Part-time October 2017 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bloomsbury Campus Bloomsbury WC1E 7HX South East

Get in touch

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Key information

Contact: 
Department of Management
Telephone number: 
020 7631 6740