Birkbeck, University of London
Sport Management and Marketing
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing. It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations. If you are interested in further research, we offer an MPhil/PhD in Management. Progress to a PhD will normally be dependent on gaining at least a merit grade in the Master's programme. It will also be dependent on a member of the teaching staff agreeing to act as principal supervisor for your PhD research.
Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
You take 8 compulsory modules and complete a 12,000-word dissertation on any aspect of marketing in the sport industry. Full-time modules include: Principles of marketing; research methods in management I; services marketing; sport business and event management; sports economics; sports governance and regulation; strategic management (postgraduate); strategic sport marketing.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 9,950 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 14,075 per Academic year (overseas fees)||1 years|
|MSc||Full-time||£ 9,950 per Academic year (EU fees)||1 years|
|MSc||Part-time evening||£ 4,975 per Academic year (home fees)||2 years|
|MSc||Part-time evening||£ 7,050 per Academic year (overseas fees)||2 years|
|MSc||Part-time evening||£ 4,975 per Academic year (EU fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Bloomsbury Campus||Bloomsbury||WC1E 7HX||South East|
Department of Management
020 7631 6740/6776