Birkbeck, University of London

Birkbeck, University of London

Sport Marketing

This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry. The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries. Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting. We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

Entry requirements

Normally at least a second-Class Honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course modules

You take 8 compulsory modules and write a 12,000-word dissertation.
Full-time modules:

Brand Management;
Consumer Behaviour;
Marketing Management;
Marketing Research;
Marketing Strategy and Planning;
Sport Event Management;
Sports Economics;
Strategic Sport Marketing.

Part-time modules Year 1:

Brand Management;
Consumer Behaviour;
Marketing Management;
Sports Economics;
Strategic Sport Marketing.

Part-time modules Year 2:

Marketing Research;
Marketing Strategy and Planning;
Sport Event Management.

MSc Sport Marketing dissertation:

MSc Dissertation.

Assessment methods

Assessment is based on a combination of examinations, coursework and a 12,000-word dissertation.

Sponsorship information

The government's new postgraduate loan scheme allows you to borrow up to £10,000 to cover the cost of your tuition fees, living costs or other study expenses - and you don't have to start repaying until 2019. Part-time students who are experiencing financial need may apply for assistance from the Birkbeck Alumni Fund Postgraduate Opportunity Bursary.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 14,075 per Year 1 (International) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Northern Ireland) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Scotland) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (Wales) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (EU) 1 years
MSc Full-time October 2016 GBP 9,950 per Year 1 (England) 1 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (EU) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (England) 2 years
MSc Part-time evening October 2016 GBP 7,050 per Year 1 (International) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Northern Ireland) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Scotland) 2 years
MSc Part-time evening October 2016 GBP 4,975 per Year 1 (Wales) 2 years
MSc Full-time October 2017 - 1 years
MSc Part-time October 2017 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bloomsbury Campus Bloomsbury WC1E 7HX South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Department of Management
Telephone number: 
020 7631 6740