Birmingham City University

Birmingham City University

Film Distribution and Marketing (Film Futures)

The programme examines old and new business models spanning all aspects of the film development cycle embracing advances in technology, digital communication channels and opportunities to monetise content across a variety of platforms other than traditional cinema. Students receive intensive tuition from industry pros, before working to create and deploy strategies for projects around development/pitching, financing/pitching to investors and distribution/marketing campaigns under the guidance of mentors. Students have the opportunity to work on real film projects ranging from low to no budget esoteric art house through to more commercially ambitious genres, and across all stages of a film�s life cycle from development to production to distribution. The course offers a thorough grounding in the fundamental principles and basic core knowledge of film marketing and distribution, and the production process from idea to screen, before examining innovative techniques, and how to manage and adapt to meet the challenges of the new distribution and funding environment.

Entry requirements

Applicants should be graduates. Candidates may be accepted if they can demonstrate equivalent experience and/or qualifications. Applicants may have existing qualifications in: film/production; marketing; advertising; business studies; multimedia/digital content creation; media and communications. Candidates may also have work experience in the sector, such as: freelance filmmaking/production; working as a runner, production coordinator; producing/directing. Overseas applicants require a level of English at IELTS 6.5 (no less than 6.0 in any bands). We also accept students who have TOEFL or Pearsons.

Course modules

Topics include: Life cycle of a film; legal issues; exhibition; distribution; film financing/funding; value chain; film development; festivals; sales; monetisation; route to market; consumer behaviour/market research; entrepreneurship; business/marketing strategy; technology; mobile marketing; convergent media; social media and promotion.

Assessment methods

Assessment is based on individual portfolios and oral assessments.


Qualification Study mode Fee Course duration
MA Full-time £ 9,290 per Academic year (home fees) 1 years
MA Full-time £ 11,500 per Academic year (overseas fees) 1 years
MA Full-time £ 9,290 per Academic year (EU fees) 1 years
MA Distance learning (full-time) - 1 years
MA Part-time - 2 years
MA Distance learning £ 905 per Module (home fees) 2 years
MA Distance learning £ 10,840 per Academic year (overseas fees) 2 years
MA Distance learning £ 905 per Module (EU fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Distance Learning
NTI Birmingham Birmingham B5 5JU West Midlands

Key information

Telephone number: 
0121 331 5595