Birmingham City University
Film Distribution and Marketing (Film Futures)
The programme examines old and new business models spanning all aspects of the film development cycle embracing advances in technology, digital communication channels and opportunities to monetise content across a variety of platforms other than traditional cinema. Students receive intensive tuition from industry pros, before working to create and deploy strategies for projects around development/pitching, financing/pitching to investors and distribution/marketing campaigns under the guidance of mentors. Students have the opportunity to work on real film projects ranging from low to no budget esoteric art house through to more commercially ambitious genres, and across all stages of a film�s life cycle from development to production to distribution. The course offers a thorough grounding in the fundamental principles and basic core knowledge of film marketing and distribution, and the production process from idea to screen, before examining innovative techniques, and how to manage and adapt to meet the challenges of the new distribution and funding environment.
Applicants should be graduates. Candidates may be accepted if they can demonstrate equivalent experience and/or qualifications. Applicants may have existing qualifications in: film/production; marketing; advertising; business studies; multimedia/digital content creation; media and communications. Candidates may also have work experience in the sector, such as: freelance filmmaking/production; working as a runner, production coordinator; producing/directing. Overseas applicants require a level of English at IELTS 6.5 (no less than 6.0 in any bands). We also accept students who have TOEFL or Pearsons.
Topics include: Life cycle of a film; legal issues; exhibition; distribution; film financing/funding; value chain; film development; festivals; sales; monetisation; route to market; consumer behaviour/market research; entrepreneurship; business/marketing strategy; technology; mobile marketing; convergent media; social media and promotion.
Assessment is based on individual portfolios and oral assessments.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 9,290 per Academic year (home fees)||1 years|
|MA||Full-time||£ 11,500 per Academic year (overseas fees)||1 years|
|MA||Full-time||£ 9,290 per Academic year (EU fees)||1 years|
|MA||Distance learning (full-time)||-||1 years|
|MA||Distance learning||£ 905 per Module (home fees)||2 years|
|MA||Distance learning||£ 10,840 per Academic year (overseas fees)||2 years|
|MA||Distance learning||£ 905 per Module (EU fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|NTI Birmingham||Birmingham||B5 5JU||West Midlands|
0121 331 5595