Birmingham City University

Birmingham City University

Luxury Brand Management

Students learn the meanings of luxury and how luxury brands are managed in the global marketplace. Study also explores luxury branding from the perspective of both producers and consumers.

Entry requirements

Honours degree from a UK University; 1st degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification); successful passing a pre-Master's course approved by Birmingham City University; successful passing a pre-Master's course at another UK university/institution with a minimum of 55 per cent average. IELTS 6.0 (5.5 in all components) or equivalent is required.

Course modules

Strategic marketing; managing people; managing finance; global business strategy; research methods/subject context; management research project; management research project; (includes a research proposal); design visualisation, personal project (research) includes research methods, and personal project (practice / theory).

Assessment methods

Management research project.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 12,000 per Year 1 (EU) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 14,500 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City North Campus Birmingham B42 2SU West Midlands

Get in touch

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Key information

Contact: 
Course Enquiry Team
Telephone number: 
0121 331 5595