Birmingham City University

Birmingham City University

Public Relations (level 7)

The CIPR Diploma is a part-time postgraduate course that develops the student's strategic PR planning and communications management skills. The CIPR Diploma is suitable for those who have a few years or more of PR experience and wish to underpin and develop their existing knowledge and skills. The Diploma is also suitable for those who wish to build on knowledge gained at Advanced Certificate level and progress to a position of greater responsibility.

Entry requirements

The CIPR Diploma is suitable for students with at least 1 of the the following: Postgraduate professional qualification in a related discipline, or a relevant MA, plus 1 year�s relevant full-time employment in PR, degree in business/marketing, plus 1 year�s relevant full-time employment in PR, any UK degree, plus 2 years� experience in PR, CIPR Advanced Certificate in PR, plus 1 year�s experience in PR, 4 years� relevant full-time employment in PR and 5 GCSE passes, 1 of which must be in English Language.

Course modules

PR as a management function; theoretical approaches; reputation management; corporate responsibility and stakeholder theory; issues and crisis management; PR planning.

Assessment methods

Critical reasoning test (essays/reports: 5,000-6,000 words); planning assignment based on a case study (5,000 words); personal project agreed with tutor (6,000 words).


Qualification Study mode Fee Course duration
Diploma Part-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City North Campus Birmingham B42 2SU West Midlands

Key information

Telephone number: 
0121 331 5595