Birmingham City University
Public Relations (level 7)
The CIPR Diploma is a part-time postgraduate course that develops the student's strategic PR planning and communications management skills. The CIPR Diploma is suitable for those who have a few years or more of PR experience and wish to underpin and develop their existing knowledge and skills. The Diploma is also suitable for those who wish to build on knowledge gained at Advanced Certificate level and progress to a position of greater responsibility.
The CIPR Diploma is suitable for students with at least 1 of the the following: Postgraduate professional qualification in a related discipline, or a relevant MA, plus 1 year�s relevant full-time employment in PR, degree in business/marketing, plus 1 year�s relevant full-time employment in PR, any UK degree, plus 2 years� experience in PR, CIPR Advanced Certificate in PR, plus 1 year�s experience in PR, 4 years� relevant full-time employment in PR and 5 GCSE passes, 1 of which must be in English Language.
PR as a management function; theoretical approaches; reputation management; corporate responsibility and stakeholder theory; issues and crisis management; PR planning.
Critical reasoning test (essays/reports: 5,000-6,000 words); planning assignment based on a case study (5,000 words); personal project agreed with tutor (6,000 words).
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City North Campus||Birmingham||B42 2SU||West Midlands|
0121 331 5595