Birmingham City University

Birmingham City University

Global Media Management (Advertising)

This course is perfect if students want to pursue advertising in a global business context. Students will be trained to look at the science behind branding and marketing, the mechanisms that drive agencies and the rules that apply. We will provide guest speakers and case studies from key industry experts, as well as state-of-the-art resources. All of this will aid in developing creative and analytical skills, as well as students' employability. Students will be given client briefs with the task of creating effective, enticing advertising campaigns. To do this efficiently, students will investigate brand positioning and audience targeting to make sure their work reaches the right market.

Entry requirements

Honours degree from a UK University; 1st degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification); successfully passing a pre-Master's course approved by Birmingham City University; successfully passing a pre-Master's course at another UK university/institution with a minimum of 55 per cent average. IELTS 6.0 (5.5 in all components) or equivalent is required.

Course modules

Managing people; strategic marketing; global advertising and integrated marketing communication; managerial finance; global business strategy; managing advertising campaigns; communication strategy.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 12,000 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (Wales) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (EU) 1 years
MA Full-time September 2016 GBP 12,000 per Year 1 (England) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Centre Campuses Birmingham B4 7XG West Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Course Enquiry Team
Telephone number: 
0121 331 5595