Birmingham City University
Global Media Management (Advertising)
This course is designed for professionals wanting to study advertising in a global business context or for those interested in working in a strategic business or management role, explores advertising to unpack the science behind branding and marketing, the mechanisms that drive agency 'planners' and 'creative' and the rules that dictate regulation and compliance.
Honours degree from a UK University; 1st degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification); successfully passing a pre-Master's course approved by Birmingham City University; successfully passing a pre-Master's course at another UK university/institution with a minimum of 55 per cent average. IELTS 6.0 (5.5 in all components) or equivalent is required.
Global advertising and integrated marketing communication; managing advertising campaigns; communication strategy; research methods; major project/dissertation.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 12,385 per Academic year (home fees)||1 years|
|MA||Full-time||£ 12,000 per Academic year (overseas fees)||1 years|
|MA||Full-time||£ 12,385 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City Centre Campuses||Birmingham||B4 7XG||West Midlands|
Course Enquiry Team
0121 331 5595