Birmingham City University

Birmingham City University

Marketing (level 7)

The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities; this course is worth 60 credits.

Entry requirements

Chartered Institute of Marketing professional diploma in marketing; degree (undergraduate and postgraduate) with significant marketing content from a CIM-approved university; or a non-marketing degree plus demonstrate suitable competence in a marketing management role; suitable marketing management experience, with senior level competence demonstrated.

Course modules

Analysis and evaluation; strategic marketing decisions; managing marketing performance; strategic marketing in practice.

Assessment methods

All modules are assessed by an examination.


Qualification Study mode Start month Fee Course duration
Professional Postgraduate Diploma Part-time evening only - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City North Campus Birmingham B42 2SU West Midlands

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Course Admissions
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0121 331 5595