Birmingham City University
Marketing (level 7)
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities; this course is worth 60 credits.
Chartered Institute of Marketing professional diploma in marketing; degree (undergraduate and postgraduate) with significant marketing content from a CIM-approved university; or a non-marketing degree plus demonstrate suitable competence in a marketing management role; suitable marketing management experience, with senior level competence demonstrated.
Analysis and evaluation; strategic marketing decisions; managing marketing performance; strategic marketing in practice.
All modules are assessed by an examination.
|Qualification||Study mode||Start month||Fee||Course duration|
|Professional Postgraduate Diploma||Part-time evening only||-||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City North Campus||Birmingham||B42 2SU||West Midlands|
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