Birmingham City University
Programme develops a range of appropriate knowledge, values, skills and competencies sufficient to enabling students to operate and manage effectively within domestic and international markets; provides a thorough understanding of the marketing discipline, developing competencies in all major areas of marketing activity; 12-month course is run over 3 terms, the 18-month course over 4 terms including a summer break; and 24 months part time; students on the 18-month programme have the opportunity to concentrate solely on the dissertation in the final term.
Standard requirements are: Honours degree or equivalent, and a minimum of 2 years' appropriate work experience; applicants who have studied at undergraduate level outside the UK require TOEFL 575 (232 computer-based) or IELTS 6.0 in all bands or 6.5 average; applications from candidates without the standard requirements may also be considered.
Term 1: Provides an understanding of the functional areas of most businesses and critically discusses the environmental factors that impinge on organisations and how organisations may respond to such changes. Term 2: Emphasis changes from understanding the internal workings of organisations to strategic issues, for example, how organisations manage their interfaces with the environment; term 3: builds on the marketing management studies in the core programme, allowing students to benefit from a more intensive study of marketing Term 3 or 4: Dissertation.
Limited number of bursaries available.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City North Campus||Birmingham||B42 2SU||West Midlands|
Course Enquiry Team
0121 331 5595