Birmingham City University

Birmingham City University

Marketing

Programme develops a range of appropriate knowledge, values, skills and competencies sufficient to enabling students to operate and manage effectively within domestic and international markets; provides a thorough understanding of the marketing discipline, developing competencies in all major areas of marketing activity; 12-month course is run over 3 terms, the 18-month course over 4 terms including a summer break; and 24 months part time; students on the 18-month programme have the opportunity to concentrate solely on the dissertation in the final term.

Entry requirements

Standard requirements are: Honours degree or equivalent, and a minimum of 2 years' appropriate work experience; applicants who have studied at undergraduate level outside the UK require TOEFL 575 (232 computer-based) or IELTS 6.0 in all bands or 6.5 average; applications from candidates without the standard requirements may also be considered.

Course modules

Term 1: Provides an understanding of the functional areas of most businesses and critically discusses the environmental factors that impinge on organisations and how organisations may respond to such changes. Term 2: Emphasis changes from understanding the internal workings of organisations to strategic issues, for example, how organisations manage their interfaces with the environment; term 3: builds on the marketing management studies in the core programme, allowing students to benefit from a more intensive study of marketing Term 3 or 4: Dissertation.

Sponsorship information

Limited number of bursaries available.

Qualifications

Qualification Study mode Start month Fee Course duration
MBA Full-time - 18 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City North Campus Birmingham B42 2SU West Midlands

Get in touch

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Key information

Contact: 
Course Enquiry Team
Telephone number: 
0121 331 5595