Tourism Management and Marketing
This conversion course aims to establish an understanding of the principles of tourism marketing management, providing students with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. Students will develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing. The optional placement is intended to foster personal and professional development, and to help students to make a connection between academic learning and the working world. This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. These include, Dr Philip Alford who specialises in the use of emerging digital technologies, Professor Philip Long who focuses on the connection between international films, television and tourism and Professor Dimitrios Buhalis who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.
Core units: tourism and hospitality principles and practice; business strategy and finance; research methods; marketing for tourism and hospitality; etourism; dissertation. Choose 1 of the following options: aviation, tourism development and climate change; conference tourism; crisis and disaster management; creative industries in tourism and Events; entrepreneurship; food and drink; mobile communication and mobile marketing; sport tourism; wildlife, nature and ecotourism; economics for tourism and hospitality. Optional work placement.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||GBP 7,500 per (Year 1)||1 Years|
|MSc||Full-time||September 2017||GBP 14,000 per (Whole course)||1 Years|
|MSc||Part-time||September 2017||GBP 14,000 per (Whole course)||2 Years|
|MSc||Part-time||September 2017||GBP 7,500 per (Whole course)||2 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Talbot Campus||BH12 5BB||South West|
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