Corporate Communication is an all-encompassing term referring to businesses, government bodies and not-for-profit organisations (Non Governmental Organisations), and is increasingly replacing the terms public relations and public affairs in the communication industry. The Faculty of Media and Communication has extensive experience in the research and teaching of corporate communication and public relations, having been one of the first UK universities to launch undergraduate studies in PR in the late 1980s. This course draws on the expertise of academics who are engaged in leading-edge research and consultancy work, and you will benefit from studying in a department with an excellent reputation within the industry, as well as strong links with both the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA). The course is also accredited by the Institute of Direct and Digital Marketing (IDM) and there is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the degree course. This course offers you the opportunity to specialise in a variety of areas of communication management, whilst developing insights into the latest techniques used in communication research, planning and evaluation. A professional 'Boot Camp', with the collaboration of public relations and communication agencies and relevant professional associations, will offer you the opportunity to be embedded within agencies or in-house communication departments for up to two weeks, typically in London. By the end of the challenge, you will be able to draw on real-world experience and will be able to start to develop your professional career, capitalise on networking opportunities and evaluating and planning your own career trajectories.
MA: A Bachelors Honours degree, 2:2 or above in a required subject, that includes an element of corporate communication and at least a year's relevant comprehensive professional experience within the corporate communication/PR/marketing communication industry. If English is not your first language you'll need IELTS 6.5 (Academic) with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading.
Analysis & Decision-Making in Communication Management; Research Imagination; Strategic Corporate Communication; Crisis Communication and Reputation; Digital Insights; Integrated Campaign Planning; Professional Boot Camp; Final Project.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2019||13,500 per Whole course (International)||1 Years|
|MA||Full-time||September 2019||7,500 per Whole course (Home/EU)||1 Years|
|MA||Part-time||September 2019||13,500 per Whole course (International)||2 Years|
|MA||Part-time||September 2019||7,500 per Whole course (Home/EU)||2 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Talbot Campus||BH12 5BB||South West|
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