Bournemouth University

Tourism Marketing Management

his course is a conversion course (meaning it is intended for students who have not studied the subject previously). It is ideal for graduates who would like to change subjects or career direction. The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. You'll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing. The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement. This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience.

Entry requirements

Master of Science - MSc (PG): A Bachelors Honours degree with 2:2 in any subject, or equivalent. If English is not your first language IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading, or equivalent.

Course modules

Core units: The Tourism & Hospitality Industries; Business Strategy & Finance; Tourism Marketing Innovation; eTourism & Digital Marketing; Destinations: Contexts for Tourism & Hospitality; Dissertation. Option units (choose one): Air Transport & Tourism; Conference Tourism; Crisis & Disaster Management; Design for Tourism & Hospitality; Entrepreneurship; Food Design & Marketing; Global Food & Drink; Sport Tourism; Tourism & the Media; Tourism Culture & Society; Tourism Management & the Natural Environment.


Qualification Study mode Start month Fee Course duration
Master of Science - MSc (PG) Full-time September 2019 - 1 Years
Master of Science - MSc (PG) Part-time September 2019 - 2 Years
Master of Science - MSc (PG) Full-time with year in industry September 2019 - 2 Years
Master of Science - MSc (PG) Part-time January 2020 - 2 Years
Master of Science - MSc (PG) Full-time with year in industry January 2020 - 2 Years
Master of Science - MSc (PG) Full-time January 2020 - 16 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Talbot Campus BH12 5BB South West

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