Bournemouth University

Advertising

This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist. The course features an advertising 'boot camp' where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry. MA Advertising has academic, professional and practical relevance and our Faculty of Media and Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), Design and Art Direction Awards (D&AD) and the Institute of Direct and Digital Marketing (IDM). Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.

Entry requirements

MA: A Bachelors Honours degree with 2:2 in a required subject. That includes an element of advertising and/or two years of relevant comprehensive professional experience within the advertising industry. If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading.

Course modules

Advertising Strategy & Planning; Research Imagination; Applied Creativity; Consumer Culture Insights; Digital Insights; Advertising Boot Camp; Professional Project OR Academic Paper. Option Units* (choose one): Creative Direction; Advertising Management. *Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2019 15,000 per Whole course (International) 1 Years
MA Full-time September 2019 9,500 per Whole course (Scotland) 1 Years
MA Full-time September 2019 9,500 per Whole course (Channel Islands) 1 Years
MA Full-time September 2019 9,500 per Whole course (EU) 1 Years
MA Full-time September 2019 9,500 per Whole course (England) 1 Years
MA Full-time September 2019 9,500 per Whole course (Wales) 1 Years
MA Full-time September 2019 9,500 per Whole course (Northern Ireland) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Talbot Campus BH12 5BB South West

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Future Student Enquiries
Telephone number: 
01202961916