Bournemouth University

Bournemouth University

Retail Management and Marketing

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing. This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing. You'll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

Entry requirements

A Bachelors Honours degree, 2.2 or above or equivalent, or relevant comprehensive professional experience at senior management level. If English is not your first language you'll need IELTS 6.0 (Academic) or above.

Course modules

Business strategy and finance; research methods; retail consumer experience and behaviour; retail marketing and digital communication; retail principles and practice; dissertation. Choose 1 unit from the following options: entrepreneurship; buying and merchandising; fashion retailing; food and drink; food culture and society; mobility and cultural change; mobile communication and mobile marketing; spatial design for retailers and restaurateurs; placement.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time January 2017 GBP 7,250 per Year 1 (Scotland) 1 years
MSc Full-time January 2017 GBP 7,250 per Year 1 (Wales) 1 years
MSc Full-time January 2017 GBP 7,250 per Year 1 (EU) 1 years
MSc Full-time January 2017 GBP 7,250 per Year 1 (England) 1 years
MSc Full-time January 2017 GBP 13,500 per Year 1 (International) 1 years
MSc Full-time January 2017 GBP 7,250 per Year 1 (Northern Ireland) 1 years
MSc Part-time January 2017 GBP 7,250 per Whole course (Wales) 2 years
MSc Part-time January 2017 GBP 7,250 per Whole course (EU) 2 years
MSc Sandwich including industrial placement January 2017 - 2 years
MSc Part-time January 2017 GBP 7,250 per Whole course (England) 2 years
MSc Part-time January 2017 GBP 13,500 per Whole course (International) 2 years
MSc Part-time January 2017 GBP 7,250 per Whole course (Northern Ireland) 2 years
MSc Part-time January 2017 GBP 7,250 per Whole course (Scotland) 2 years
MSc Full-time September 2017 GBP 7,500 per Whole course (EU) 1 years
MSc Full-time September 2017 GBP 7,500 per Whole course (England) 1 years
MSc Full-time September 2017 GBP 14,000 per Whole course (International) 1 years
MSc Full-time September 2017 GBP 7,500 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2017 GBP 7,500 per Whole course (Scotland) 1 years
MSc Full-time September 2017 GBP 7,500 per Whole course (Wales) 1 years
MSc Full-time September 2017 GBP 7,500 per Whole course (Channel Islands) 1 years
MSc Part-time September 2017 GBP 7,500 per Whole course (Channel Islands) 2 years
MSc Part-time September 2017 GBP 7,500 per Whole course (EU) 2 years
MSc Part-time September 2017 GBP 7,500 per Whole course (England) 2 years
MSc Sandwich including industrial placement September 2017 - 2 years
MSc Part-time September 2017 GBP 14,000 per Whole course (International) 2 years
MSc Part-time September 2017 GBP 7,500 per Whole course (Northern Ireland) 2 years
MSc Part-time September 2017 GBP 7,500 per Whole course (Scotland) 2 years
MSc Part-time September 2017 GBP 7,500 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Talbot Campus Poole BH12 5BB South West

Get in touch

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Key information

Contact: 
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Telephone number: 
+44(0)1202 961916