Bournemouth University

Bournemouth University

Consumer Behaviour

This programme is aimed at those who have an understanding of marketing and are looking to further develop their skills to access a career in a related consumer-focused discipline. It is designed around a number of core units aimed to develop understanding and application of key consumer theories relevant to B2C and B2C markets, as well as research and analytical skills applicable to consumer enquiry. The course offers a unique blend of delivery including guest speakers, industry visits, lectures and seminars. You will be assessed using a combination of coursework, examination and a final dissertation. An MSc in Consumer Behaviour can lead to a range of career paths, as professionals trained in understanding consumers, with the correct blend of knowledge and skills, are in demand by a variety of organisations.

Entry requirements

Upper 2nd Class Honours degree, or equivalent professional qualification, in a related subject with a basic coverage of the marketing area.

Course modules

Modules include: Consumers in the marketplace; relationships and services marketing; the connected consumer; consumer culture theory; the mindful consumer; consumer research methods; consumer behaviour dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 9,000 per Academic year (home fees) 12 months
MSc Full-time £ 13,500 per Academic year (overseas fees) 12 months
MSc Full-time £ 9,000 per Academic year (EU fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Lansdowne Campus Bournemouth BH1 3JJ South West

Key information

askBU Enquiry Service
Telephone number: 
+44 (0)1202 961916