Bournemouth University

Bournemouth University

Advertising

This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist. The course features an advertising 'boot camp' where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry. MA Advertising has academic, professional and practical relevance and our Faculty of Media and Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), D&AD, EACM and the Institute of Direct and Digital Marketing (IDM). Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.

Entry requirements

A Bachelors Honours degree, 2:1 or above or equivalent in any discipline that includes an element of advertising and/or two years of relevant comprehensive professional experience within the advertising industry. If English is not your first language you'll need IELTS 6.5 (Academic) or above.

Course modules

Core units: Advertising Strategy & Planning, Research Imagination, Applied Creativity, Consumer Culture Insights, Digital Insights, Advertising Boot Camp, and Professional Project OR Academic Paper. Option Units: Creative Direction or Advertising Management.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2017 GBP 9,250 per Whole course (Channel Islands) 1 years
MA Full-time September 2017 GBP 9,250 per Whole course (EU) 1 years
MA Full-time September 2017 GBP 9,250 per Whole course (England) 1 years
MA Full-time September 2017 GBP 15,000 per Whole course (International) 1 years
MA Full-time September 2017 GBP 9,250 per Whole course (Northern Ireland) 1 years
MA Full-time September 2017 GBP 9,250 per Whole course (Scotland) 1 years
MA Full-time September 2017 GBP 9,250 per Whole course (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Talbot Campus Poole BH12 5BB South West

Get in touch

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Key information

Contact: 
askBU Enquiries
Telephone number: 
01202 961916