This programme comprises an innovative curriculum that is balanced in terms of academic rigour and practical relevance. It offers students the opportunity to specialise in a variety of areas of advertising management, whilst developing insights into the latest techniques used in advertising research, planning and evaluation and key skills in entrepreneurship, cross-cultural awareness and the management of creativity.
The normal requirements for embarking upon a postgraduate taught degree is a good Bachelors Honours degree, 2.1 or above or equivalent in any discipline that includes an element of advertising and/or 2 years of relevant comprehensive professional experience within the Advertising industry. Required subjects: advertising, marketing, communications.
Modules include: Advertising strategy and planning; research imagination; applied creativity; consumer culture insights; digital insights; creative direction; advertising management; advertising boot camp; professional project or academic paper; optional Units.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 9,000 per Whole course (home fees)||12 months|
|MA||Full-time||£ 14,000 per Whole course (overseas fees)||12 months|
|MA||Full-time||£ 9,000 per Whole course (EU fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Talbot Campus||Poole||BH12 5BB||South West|