Bournemouth University

Bournemouth University


This programme comprises an innovative curriculum that is balanced in terms of academic rigour and practical relevance. It offers students the opportunity to specialise in a variety of areas of advertising management, whilst developing insights into the latest techniques used in advertising research, planning and evaluation and key skills in entrepreneurship, cross-cultural awareness and the management of creativity.

Entry requirements

The normal requirements for embarking upon a postgraduate taught degree is a good Bachelors Honours degree, 2.1 or above or equivalent in any discipline that includes an element of advertising and/or 2 years of relevant comprehensive professional experience within the Advertising industry. Required subjects: advertising, marketing, communications.

Course modules

Modules include: Advertising strategy and planning; research imagination; applied creativity; consumer culture insights; digital insights; creative direction; advertising management; advertising boot camp; professional project or academic paper; optional Units.


Qualification Study mode Fee Course duration
MA Full-time £ 9,000 per Whole course (home fees) 12 months
MA Full-time £ 14,000 per Whole course (overseas fees) 12 months
MA Full-time £ 9,000 per Whole course (EU fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Talbot Campus Poole BH12 5BB South West

Key information

askBU Enquiries
Telephone number: 
01202 961916