A 2.2 Honours degree or above in a business related degree from a recognised UK university or the quivalent international qualification; or an acceptable professional qualification equivalent; applicants may be interviewed; applicants whose native language is not English require IELTS 6.5 or equivalent.
Modules include: International marketing management; consumer behaviour; competitive intelligence for marketing; managing international brands; finance for marketers; international advanced marketing strategy and simulation; creativity and innovation for international markets; marketing communications frameworks; international marketing; consultancy project or academic and career skills (work experience) report. Optional modules include: digital marketing frameworks; operations and services excellence; stakeholder relationship management; project management for marketing; advertising management; public relations frameworks.
Assessment is module-by-module using a combination of coursework, closed-book exams and supervised projects.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||GBP 9,000 per Whole course (England)||1 years|
|MSc||Full-time||September 2016||GBP 10,500 per Whole course (International)||1 years|
|MSc||Full-time||September 2016||GBP 9,000 per Whole course (Northern Ireland)||1 years|
|MSc||Full-time||September 2016||GBP 9,000 per Whole course (Scotland)||1 years|
|MSc||Full-time||September 2016||GBP 9,000 per Whole course (Wales)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|London City||City of London||EC3A 8BF||South East|
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