The programme is geared to the reality of working in today's marketing environment. You'll qualify with the knowledge, confidence and practical ability to confront modern marketing challenges in the workplace. You will critically evaluate key international marketing strategies and practices, and learn how these help to shape organisations and markets within the evolving global business environment. Utilising theory, practice and cutting-edge approaches, including e-marketing and social networking, you will develop skills that will enhance your employability as both a marketer and a manager in any dynamic organisation. To support this the programme provides a choice of 'elective' subjects, reflecting the current diversity in contemporary marketing practice.
A 2.2 Honours degree or above in a business related degree from a recognised UK university or the quivalent international qualification; or an acceptable professional qualification equivalent; applicants may be interviewed; applicants whose native language is not English require IELTS 6.5 or equivalent.
Modules include: International marketing management; consumer behaviour; competitive intelligence for marketing; managing international brands; finance for marketers; international advanced marketing strategy and simulation; creativity and innovation for international markets; marketing communications frameworks; international marketing; consultancy project or academic and career skills (work experience) report. Optional modules include: digital marketing frameworks; operations and services excellence; stakeholder relationship management; project management for marketing; advertising management; public relations frameworks.
Assessment is module-by-module using a combination of coursework, closed-book exams and supervised projects.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 9,000 per Whole course (home fees)||1 years|
|MSc||Full-time||£ 10,500 per Whole course (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|London City||City of London||EC3A 8BF||South East|
03331 223 604