Bristol, University of the West of England
This course gives students the skills and insight needed for a successful career in marketing, as well as the qualifications to lift them above other candidates in the job market. This course gives students a good academic grounding in the subject as well as developing their knowledge, experience and skills. It also develops their problem-solving abilities and gives extensive opportunities for further personal development. The course helps students develop a comprehensive grounding in: planning, strategy development and implementation, analysis of customers, markets and industry, marketing communications, research, investigations and data analysis. This course is ideal for those who are at the start of their marketing career.
Applicants need a good Honours degree (minimum 2.2) from a recognised higher education institution or equivalent from a recognised overseas institution, or several years marketing or general business experience. If English is not your 1st language, you are required to meet the UK Border Agency and Universities minimum English language requirements, such as the International English Language Test (IELTS) 6.5 overall with a minimum of 5.5 in all components.
Postgraduate Certificate core modules: Marketing strategy; principles of marketing communication strategy; business information for marketing; buyer behaviour; marketing research. Postgraduate Diploma is made up of the remaining core module and 3 additional option modules. Master's: Dissertation:
Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 8,250 per Whole course (home fees)||12 months|
|MSc||Full-time||£ 11,250 per Whole course (overseas fees)||12 months|
|MSc||Part-time||£ 687 per Credit module (home fees)||24 months|
|MSc||Part-time||£ 938 per Credit module (overseas fees)||24 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Frenchay Campus||Bristol||BS16 1QY||South West|
Admissions and International Development
0117 32 83333