Bristol, University of the West of England

Bristol, University of the West of England

Principles and Practice of Social Marketing

This course teaches skills in designing, implementing and evaluating social marketing interventions to influence behaviour; it gives a clear understanding of the fundamental principles of social marketing, potential ethical issues, the influence of culture and the role of the media; provides skills in research design and development to gain insight into target populations and creates an overview of ways in which the effectiveness of interventions can be monitored and evaluated.

Entry requirements

There are no formal academic requirements for this course though applicants may be invited to interview.

Course modules

Modules include: Overview and scope of social marketing; rights and responsibilities; application of marketing principles; barriers to persuasion; behavioural theory foundations; campaign planning principles; customer research; customer orientation, focus and insights; reaching the target population; the medium and the message; message framing; monitoring and evaluation.


Qualification Study mode Fee Course duration
Short Course Certificate Part-time £ 695 per Whole course (home fees) 1 weeks

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Frenchay Campus Bristol BS16 1QY South West

Key information

Admissions and International Development
Telephone number: 
0117 328 3333