Bristol, University of the West of England
Principles and Practice of Social Marketing
This course teaches skills in designing, implementing and evaluating social marketing interventions to influence behaviour; it gives a clear understanding of the fundamental principles of social marketing, potential ethical issues, the influence of culture and the role of the media; provides skills in research design and development to gain insight into target populations and creates an overview of ways in which the effectiveness of interventions can be monitored and evaluated.
There are no formal academic requirements for this course though applicants may be invited to interview.
Modules include: Overview and scope of social marketing; rights and responsibilities; application of marketing principles; barriers to persuasion; behavioural theory foundations; campaign planning principles; customer research; customer orientation, focus and insights; reaching the target population; the medium and the message; message framing; monitoring and evaluation.
|Qualification||Study mode||Start month||Fee||Course duration|
|Short Course Certificate||Part-time||£ 695 per Whole course (home fees)||1 weeks|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Frenchay Campus||Bristol||BS16 1QY||South West|
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Admissions and International Development
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