Brunel University London
Business Intelligence and Social Media
This programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future; it draws together technology and business perspectives in order to understand the implications for social-media enabled business; the programme provides students with sound knowledge and understanding of new-media related business practices and to provide them with transferable skills designed to meet the challenges of employment within the global economy; it also helps students understand the importance of information and mass communications technologies to the operations of modern businesses of all kinds; students are encouraged to reflect on the relevance of concepts to business and apply their newly developed skills in advance studies or professional practice.
A 2.1 UK Honours degree or an equivalent internationally recognised qualification in management, business studies or a cognate discipline (with a large component of management related subjects in their degree); applicants from non-business/management disciplines (and without any business/management element) will be eligible if they have a 1st Class Honours degree or the overseas equivalent; applicants with a lower 2nd Class degree in a management, business studies or cognate discipline may be considered, providing they can show evidence of significant relevant work experience (minimum 2 years); applicants with non-degree qualifications will be also considered who have relevant work experience (minimum 5 years) and will be assessed on an interview basis; applicants may be required to attend an interview; applicants whose 1st language is not English require: IELTS 6.5 (with a minimum of 6 in all areas); TOEFL paper-based test 580 (with a minimum of 4.5 in the test of written English); TOEFL internet-based test 92 (with a minimum of 20 in reading, listening, speaking and writing); Pearson 58 (with a minimum of 51 in all areas); or BruneELT 65 per cent (with a minimum of 60 per cent in all areas).
Modules include: Professional consultancy in business intelligence and social media; social media; business intelligence; mobile, social media and cloud services; knowledge management, social networks and innovation; entrepreneurship; understanding business and management research; dissertation. Optional modules: global outsourcing; international business ethics and corporate governance; strategic corporate marketing.
|Qualification||Study mode||Start month||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Brunel University London||Uxbridge||UB8 3PH||South East|
Brunel Business School