Cardiff Metropolitan University

Cardiff Metropolitan University

Strategic Marketing

The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs. The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​​

Entry requirements

Array

Postgraduate Diploma - PgDip

The programme comprises of three distinct stages, Postgraduate Certificate (PGCert) Marketing, Postgraduate Diploma (PGDIP) Marketing, and MSc Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits. Term 1: Certificate = Completing 60 credits: Understanding the Behavioural elements of Marketing: Knowing Your Consumer (20 credits) Polycentric Marketing Strategies: Going International 20 credits) Modern Marketing Research (20 credits). Term 2: Diploma = Completion of stage 1 and an additional 60 credits: E, Digital Marketing and Competitive Intelligence (20 credits) Effective Advertising for Competitive Advantage (20 credits) Academic Research for Business (20 credits). Term 3: Masters = Completion of stages 1 & 2 and: Dissertation (60 credits).

MSc

The programme comprises of three distinct stages, Postgraduate Certificate (PGCert) Marketing, Postgraduate Diploma (PGDIP) Marketing, and MSc Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1:

Certificate = Completing 60 credits:

Understanding the Behavioural elements of Marketing: Knowing Your Consumer (20 credits)
Polycentric Marketing Strategies: Going International 20 credits)
Modern Marketing Research (20 credits).
Term 2:

Diploma = Completion of stage 1 and an additional 60 credits:

E, Digital Marketing and Competitive Intelligence (20 credits)
Effective Advertising for Competitive Advantage (20 credits)
Academic Research for Business (20 credits).
Term 3:

Masters = Completion of stages 1 & 2 and:

Dissertation (60 credits).

Course modules

Array

Postgraduate Diploma - PgDip

The programme comprises of three distinct stages, Postgraduate Certificate (PGCert) Marketing, Postgraduate Diploma (PGDIP) Marketing, and MSc Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits. Term 1: Certificate = Completing 60 credits: Understanding the Behavioural elements of Marketing: Knowing Your Consumer (20 credits); Polycentric Marketing Strategies: Going International 20 credits); Modern Marketing Research (20 credits); Term 2: Diploma = Completion of stage 1 and an additional 60 credits: E, Digital Marketing and Competitive Intelligence (20 credits); Effective Advertising for Competitive Advantage (20 credits); Academic Research for Business (20 credits); Term 3: Masters = Completion of stages 1 & 2 and: Dissertation (60 credits).

MSc

The programme comprises of three distinct stages, Postgraduate Certificate (PGCert) Marketing, Postgraduate Diploma (PGDIP) Marketing, and MSc Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1:

Certificate = Completing 60 credits:

Understanding the Behavioural elements of Marketing: Knowing Your Consumer (20 credits); Polycentric Marketing Strategies: Going International 20 credits); Modern Marketing Research (20 credits);

Term 2:

Diploma = Completion of stage 1 and an additional 60 credits:

E, Digital Marketing and Competitive Intelligence (20 credits); Effective Advertising for Competitive Advantage (20 credits); Academic Research for Business (20 credits);

Term 3:

Masters = Completion of stages 1 & 2 and:

Dissertation (60 credits).

Assessment methods

Assessment on the programme is mixed and will include a variety of formats​.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 7,000 per Year 1 (EU) 1 years
MSc Full-time September 2017 GBP 7,000 per Year 1 (England) 1 years
MSc Full-time September 2017 GBP 7,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2017 GBP 7,000 per Year 1 (Scotland) 1 years
MSc Full-time September 2017 GBP 7,000 per Year 1 (Wales) 1 years
MSc Part-time September 2017 GBP 780 per Module (EU) 2 years
MSc Part-time September 2017 GBP 780 per Module (England) 2 years
MSc Part-time September 2017 GBP 780 per Module (Northern Ireland) 2 years
MSc Part-time September 2017 GBP 780 per Module (Scotland) 2 years
MSc Part-time September 2017 GBP 780 per Module (Wales) 2 years
Postgraduate Diploma - PgDip Full-time September 2017 GBP 7,000 per Year 1 (EU) 1 years
Postgraduate Diploma - PgDip Full-time September 2017 GBP 7,000 per Year 1 (England) 1 years
Postgraduate Diploma - PgDip Full-time September 2017 GBP 7,000 per Year 1 (Northern Ireland) 1 years
Postgraduate Diploma - PgDip Full-time September 2017 GBP 7,000 per Year 1 (Scotland) 1 years
Postgraduate Diploma - PgDip Full-time September 2017 GBP 7,000 per Year 1 (Wales) 1 years
Postgraduate Diploma - PgDip Part-time September 2017 GBP 780 per Module (EU) 2 years
Postgraduate Diploma - PgDip Part-time September 2017 GBP 780 per Module (England) 2 years
Postgraduate Diploma - PgDip Part-time September 2017 GBP 780 per Module (Northern Ireland) 2 years
Postgraduate Diploma - PgDip Part-time September 2017 GBP 780 per Module (Scotland) 2 years
Postgraduate Diploma - PgDip Part-time September 2017 GBP 780 per Module (Wales) 2 years
Postgraduate Certificate - PgCert Full-time September 2017 GBP 7,000 per Year 1 (EU) 1 years
Postgraduate Certificate - PgCert Full-time September 2017 GBP 7,000 per Year 1 (England) 1 years
Postgraduate Certificate - PgCert Full-time September 2017 GBP 7,000 per Year 1 (Northern Ireland) 1 years
Postgraduate Certificate - PgCert Full-time September 2017 GBP 7,000 per Year 1 (Scotland) 1 years
Postgraduate Certificate - PgCert Full-time September 2017 GBP 7,000 per Year 1 (Wales) 1 years
Postgraduate Certificate - PgCert Part-time September 2017 GBP 780 per Module (Wales) 2 years
Postgraduate Certificate - PgCert Part-time September 2017 GBP 780 per Module (EU) 2 years
Postgraduate Certificate - PgCert Part-time September 2017 GBP 780 per Module (England) 2 years
Postgraduate Certificate - PgCert Part-time September 2017 GBP 780 per Module (Northern Ireland) 2 years
Postgraduate Certificate - PgCert Part-time September 2017 GBP 780 per Module (Scotland) 2 years

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