Cardiff Metropolitan University

Cardiff Metropolitan University

Strategic Marketing

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments; the course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field; this means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

Entry requirements

All students should hold a relevant 1st degree or equivalent, at least lower 2nd class or relevant experience, that will need to be evidenced and verified and for which references will be sought; students whose 1st language is other than English will need to provide evidence of fluency to at least IELTS 6.0 or equivalent; students� not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test; applicants with non-standard entry qualifications will be considered.

Course modules

Modules include: understanding the behavioural elements of marketing: knowing your consumer; polycentric marketing strategies: going international; modern marketing research; e, digital marketing and competitive intelligence; effective advertising for competitive advantage; academic research for business; dissertation.

Assessment methods

Assessment on the programme is mixed and will include a variety of formats​.


Qualification Study mode Fee Course duration
PgCert Full-time - 1 years
PgDip Full-time - 1 years
MSc Full-time £ 3,930 per Academic year (home fees) 1 years
MSc Full-time £ 11,000 per Academic year (overseas fees) 1 years
PgCert Part-time £ 440 per Credit module (home fees) 2 years
MSc Part-time £ 440 per Credit module (home fees) 2 years
PgDip Part-time £ 440 per Credit module (home fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Llandaff Campus Cardiff CF5 2YB Wales

Key information

Student Recruitment Team
Telephone number: 
029 2041 6044