Cardiff Metropolitan University

Cardiff Metropolitan University

Fashion Marketing Management

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs. You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting. You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands. Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. *This programme is subject to validation for September 2017 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme is aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.

Course modules

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits. Term 1: (Certificate = Completing 60 credits): • Understanding the Behavioural Elements of Marketing: Knowing Your Fashion Consumer (20 credits); • Strategic Fashion Buying and Merchandising (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting; • Modern Marketing Research for Fashion (20 credits); Term 2: (Diploma = Completion of stage 1 and an additional 60 credits); • Multi-channel Fashion Marketing (20 credits); • International Fashion and Luxury Brand Management (20 credits); • Academic Research for Business (20 credits); Term 3: (Masters = Completion of stages 1 & 2) and; • Dissertation (60 credits); • Fashion Marketing Plan (60 credits);

Assessment methods

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc (Mgmt) Full-time September 2017 GBP 9,000 per Whole course (Home/EU) 1 Years
MSc (Mgmt) Part-time September 2017 GBP 9,000 per Whole course (Home/EU) 2 Years
Postgraduate Diploma - PgDip Full-time September 2017 GBP 9,000 per Whole course (Home/EU) 1 Years
Postgraduate Diploma - PgDip Part-time September 2017 GBP 9,000 per Whole course (Home/EU) 2 Years
Postgraduate Certificate - PgCert Full-time September 2017 GBP 9,000 per Whole course (Home/EU) 1 Years
Postgraduate Certificate - PgCert Part-time September 2017 GBP 9,000 per Whole course (Home/EU) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Llandaff Campus CF5 2YB Wales

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