Cardiff Metropolitan University

Cardiff Metropolitan University

Digital Marketing Management

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape. Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. During your time with us, you will gain critical insights into: The Digital Customer and their buying behaviour and how this differs from offline customers. How organisations engage and interact with their with Digital Customers The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing. The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme. The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face. Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape. Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.

Entry requirements

Master of Science - MSc (PG): All students should hold a relevant first degree or equivalent, at least Lower Second class (2:1) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Course modules

Term 1 (Certificate = Completing 60 credits): Multi-channel Digital Marketing (20 credits) Strategic Global Marketing in a Digital Context (20) Modern Digital Marketing Research (20 credits) Term 2: (Diploma = Completion of stage 1 and an additional 60 credits): Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits) Digital Analytics & Insights - Web, Mobile and Marketing (20 credits) Academic Research for Business (20 credits) Term 3: Masters = Completion of stages 1 & 2 and: Dissertation (60 credits) Digital Marketing Plan (60 credits)

Assessment methods

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

Qualifications

Qualification Study mode Start month Fee Course duration
Master of Science - MSc (PG) Part-time September 2019 9,000 per Whole course (EU) 2 Years
Master of Science - MSc (PG) Part-time September 2019 9,000 per Whole course (England) 2 Years
Master of Science - MSc (PG) Part-time September 2019 9,000 per Whole course (Northern Ireland) 2 Years
Master of Science - MSc (PG) Part-time September 2019 9,000 per Whole course (Scotland) 2 Years
Master of Science - MSc (PG) Part-time September 2019 9,000 per Whole course (Wales) 2 Years
Master of Science - MSc (PG) Full-time October 2019 9,000 per Whole course (Wales) 1 Years
Master of Science - MSc (PG) Full-time October 2019 9,000 per Whole course (England) 1 Years
Master of Science - MSc (PG) Full-time October 2019 9,000 per Whole course (EU) 1 Years
Master of Science - MSc (PG) Full-time October 2019 9,000 per Whole course (Northern Ireland) 1 Years
Master of Science - MSc (PG) Full-time October 2019 9,000 per Whole course (Scotland) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Llandaff Campus CF5 2YB Wales

Get in touch

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Key information

Contact: 
Admissions
Telephone number: 
02920416010