Cardiff University

Cardiff University

Strategic Marketing

The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.

Entry requirements

An Honours degree from an approved university or a similar level of qualification gained by other methods. Non-graduates with approved professional qualifications or work experience are considered. Where English is not 1st language IELTS 6.5 or TOEFL 570 or 230 (computer-based) is required.

Course modules

This course includes modules covering: Marketing and strategy theory; strategic marketing management; strategic marketing systems; behavioural aspects of marketing; research in strategic marketing; marketing and society; international marketing and electronic and interactive marketing.

Sponsorship information

ESRC; Leverhulme Trust; the Anglo-German Foundation; the Nuffield Foundation.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,785 per Academic year (home fees) 1 years
MSc Full-time £ 18,000 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Cathays Park Campus Cardiff CF10 3AT Wales

Key information

Postgraduate Admissions Office, Cardiff Business School
Telephone number: 
029 2087 6953