City, University of London

City, University of London

Charity Marketing and Fundraising

This postgraduate course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification. The charity degree course aims to: Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning; Explore the use of marketing as a strategic tool; Examine the importance of fundraising and marketing to an organisation's long-term and sustainable future; Explore the effects of external environment and regulation on fundraising and marketing; Develop skills in the management of resources.

Entry requirements

MSc

Successful completion of the Charity Marketing and Fundraising Diploma.

PgDip

Students should be highly motivated managers and will normally have a good first degree, a related professional qualification or at least three years wholly relevant experience.

Course modules

MSc

Learning and Understanding the Voluntary Sector (10 credits)
Resource Management (30 credits)
Marketing and Fundraising (10 credits)
Strategy, Diversity and Governance (20 credits)
Fieldwork Exercise (20 credits)
Fundraising (15 credits)
Strategic Charity Marketing (15 credits)

PgDip

Learning and Understanding the Voluntary Sector (10 credits)
Resource Management (30 credits)
Marketing and Fundraising (10 credits)
Strategy, Diversity and Governance (20 credits)
Fieldwork Exercise (20 credits)
Fundraising (15 credits)
Strategic Charity Marketing (10 credits)

Assessment methods

MSc

Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module.

This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation.

Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.

PgDip

Coursework is the main assessment method although there are some exams.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Part-time September 2016 GBP 5,850 per Year 1 (England) 19 months
MSc Part-time September 2016 GBP 5,850 per Year 1 (International) 19 months
MSc Part-time September 2016 GBP 5,850 per Year 1 (Northern Ireland) 19 months
MSc Part-time September 2016 GBP 5,850 per Year 1 (Scotland) 19 months
MSc Part-time September 2016 GBP 5,850 per Year 1 (Wales) 19 months
PgDip Part-time October 2016 GBP 5,850 per Whole course (International) 12 months
PgDip Part-time October 2016 GBP 5,850 per Whole course (Northern Ireland) 12 months
PgDip Part-time October 2016 GBP 5,850 per Whole course (Scotland) 12 months
PgDip Part-time October 2016 GBP 5,850 per Whole course (Wales) 12 months
PgDip Part-time October 2016 GBP 5,850 per Whole course (England) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Northampton Square Islington EC1V 0HB South East

Get in touch

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Key information

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020 7040 5060