City, University of London

City, University of London

Marketing Strategy and Innovation

Entry requirements

To be accepted on to the course you will need a good Bachelors degree. This usually means a UK 2.1 or above, or the equivalent from an overseas institution. The department accepts applications from all academic backgrounds. The required IELTS level is an average of 7.0 with a minimum of 6.5 in writing. For TOEFL the requirement is a well-balanced score of 107 (internet based test)

Course modules

Term 1: marketing strategy and practice; strategy for delivering value; creativity, innovation and design; essentials of accounting and finance; quantitative methods for business. Term 2: customer insight; consumer behaviour; brand management and communication; digital marketing and social media; research design. Term 3: innovation and new product development; business sustainability. Electives: air transport; retail supply chain management; supply chain finance; Islamic finance; ethics, society and the finance sector; mergers and acquisitions; energy markets (taught in a block format in Dubai); project finance and infrastructure (taught in a block format in Madrid); marketing of financial services; operational risk management; consulting skills; customer services and relationship management.


Qualification Study mode Fee Course duration
MSc Full-time £ 18,000 per Academic year (home fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Cass Business School Islington EC1Y 8TZ South East

Key information

Telephone number: 
020 7040 5060