City, University of London
Marketing Strategy and Innovation
A UK 2.1 honours or above, or the equivalent from an overseas institution;
We accept applications from all academic backgrounds;
Current module list if still studying;
Personal statement (500-600 words);
IELTS result, if report available;
Work experience is not a requirement of this course.
Marketing Fundamentals; Marketing Strategy & Practice; Creativity. Innovation. Design; Essentials of Accounting & Finance; Customer Insight & Market Research.
Analytical Methods for Marketing; Consumer Behaviour; Brand Management & Communication; Digital Marketing & Social Media.
Core Module 1: Product Innovation Management; Core Module 2: Business Sustainability.
Route 1 Electives:
Ethics, Society and the Finance Sector;
Mergers and Acquisitions;
Retail Supply Chain Management;
Six Sigma for Managers;
High Growth Entrepreneurship;
Innovation in Organisations;
Strategic Risk & Control;
International Sponsorship & Public Relations.
Fashion Brand Management;
New Market Creation;
Political Risk Management;
Lean to Green Supply Chain;
Procurement (Taught in a block format in Mannheim);
Start - ups: International field trip (Taught in Buenos Aires).
Route 2: Business Research Project
Term 1 consists of a series of core modules. Across the term two modules in Consumer Behaviour, Brand Management and Communication Strategies and Digital Marketing & Social Media, Cass MSc in Marketing Strategy and Innovation students crowdfund an idea, start-up business, or social cause in 30 days, therein integrating learning and achieving a tangible outcome. All students complete two core modules (Product Innovation Management and Business Sustainability) in term three. They can then choose to take either three electives or a Business Research Project.
Students have the option of completing a Business Research Project, which in some cases may be completed in partnership with a sponsoring organisation.
The Project will be of approximately 8,000 words.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||GBP 23,000 per Whole course (Northern Ireland)||12 months|
|MSc||Full-time||September 2017||GBP 23,000 per Whole course (Scotland)||12 months|
|MSc||Full-time||September 2017||GBP 23,000 per Whole course (Wales)||12 months|
|MSc||Full-time||September 2017||GBP 23,000 per Whole course (England)||12 months|
|MSc||Full-time||September 2017||GBP 23,000 per Whole course (International)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Cass Business School||Islington||EC1Y 8TZ||South East|
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