City, University of London

City, University of London

Marketing Strategy and Innovation

There are many great products and services out there. But if potential buyers do not know about them, these offerings will not be bought. Wouldn't you agree that the most successful companies are those who create products that customers love, and create awareness about them? Would you like to be able to get people excited about the products, services, or ideas that you want to promote? If you answer yes to the above questions, you have understand the importance of marketing and innovation. You understand that the marketers and innovators are those who create new products, services, and ideas, get people excited about them, and thus help to fulfill customer needs from having something healthy to eat, through outfitting their homes, to giving to a cause and finding a partner online. Students who enroll in this program are from all around the world, typically in their 20s, and have the ability to lead high level conversations in English language. If you are excited to make friends with other brilliant individuals that are keen to learn more about marketing, and if you are a pro-active, curious, creative person, this course is definitely for you. However, this course is NOT right for you if you have already studied an undergraduate course with a marketing specialisation, or are looking for a degree that deepens your advanced marketing knowledge with a specialised course. In these cases, our MBA programs may be more suitable for you.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 23,000 per Whole course (International) 12 months
MSc Full-time September 2017 GBP 23,000 per Whole course (Northern Ireland) 12 months
MSc Full-time September 2017 GBP 23,000 per Whole course (Scotland) 12 months
MSc Full-time September 2017 GBP 23,000 per Whole course (Wales) 12 months
MSc Full-time September 2017 GBP 23,000 per Whole course (England) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Cass Business School Islington EC1Y 8TZ South East

Get in touch

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Key information

Contact: 
Cass Business School
Telephone number: 
020 7040 0286