Cass Business School

City, University of London

Charity Marketing and Fundraising

This postgraduate course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification. The charity degree course aims to: Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning; Explore the use of marketing as a strategic tool; Examine the importance of fundraising and marketing to an organisation's long-term and sustainable future; Explore the effects of external environment and regulation on fundraising and marketing; Develop skills in the management of resources.

Course modules

Learning and Understanding the Voluntary Sector (10 credits) Resource Management (30 credits) Marketing and Fundraising (10 credits) Strategy, Diversity and Governance (20 credits) Fieldwork Exercise (20 credits) Fundraising (15 credits) Strategic Charity Marketing (15 credits)

Assessment methods

Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module. This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation. Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Part-time September 2018 GBP 9,690 per Whole course (Wales) 19 Months
MSc Part-time September 2018 GBP 9,690 per Whole course (England) 19 Months
MSc Part-time September 2018 GBP 9,690 per Whole course (International) 19 Months
MSc Part-time September 2018 GBP 9,690 per Whole course (Northern Ireland) 19 Months
MSc Part-time September 2018 GBP 9,690 per Whole course (Scotland) 19 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Cass Business School EC1Y 8TZ London

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