City, University of London

City, University of London

Behavioural Economics

The aims of the Behavioural Economics postgraduate programme are to provide you with opportunities to acquire knowledge and understanding of behavioural economics, broadly defined as the synthesis of psychology and economics in individual decision making and behaviour. It will also provide you with necessary academic, research, and communication skills to apply this knowledge in the workplace. In addition, the programme aims to enable you to develop an awareness of professional and contextual issues relevant to the practice of behavioural economics, including ethical considerations of psychology-based techniques of influence. The programme is taught by both psychologists and economists, and its major objective is to synthesize these two perspectives to achieve theoretical coherence with practical outcomes, specifically how behavioural economic theories and methods can be used in different fields to influence individual decision making in positive directions. The programme will also consider the potential 'dark side' of techniques of behavioural manipulation and the implications of this potential for the appropriate professional use of these theories and methods. The major aim of the Behavioural Economics programme is to provide you with a thorough grounding in the behavioural and economic sciences that underpin the field of behavioural economics. Understanding how real people make real decisions is of utmost importance to theoretical economic understanding (preferences and utility), the practical application of models of human behaviour (e.g., government polices), and individual economic welfare (e.g., health and financial) which, for example, can be diminished by overweighting the present and underweighting the future (i.e., hyperbolic temporal discounting). Consumer psychology is also dependent on the principles of behavioural economics (e.g., techniques of influence used in marketing and advertising), as are consultancies of various kinds (e.g., branding and public relations).

Entry requirements

MSc: In order to be eligible for entry in to the MSc in Behavioural Economics you must have a first or upper second class degree in Psychology, Economics or a related discipline. An equivalent qualification from an overseas university will also be considered. Selection will be by application form, references and interview. It is not a prerequisite to have a background in Economics or Psychology. If your first language is not English, then the following qualifications will meet the English language requirement for entry to a postgraduate course of study: A first degree from a UK university or from the CNAA; A first degree from an overseas institution recognised by City as providing adequate evidence of proficiency in the English language, for example, from institutions in Australia, Canada or the USA.* GCE O-level/GCSE English language or English literature, grade C minimum. You will be expected to be computer-literate. AP(E)L: You may apply for AP(E)L for a minimum of one module and a maximum of 25% of the overall credits for the programme (taught modules only). Exemptions are not awarded for programmes/qualifications that were awarded five years ago or longer, prior to the enrolment date for the intended programme of study at City, University of London. Programmes/qualifications which were awarded over five years ago may be considered towards AP(E)L requests if the candidate can provide supporting evidence which gives an account of ways in which learning achieved through the programme/qualification has been applied actively and updated within the past five years. If you are a former student of City who has withdrawn from a programme due to academic failure, then you will not normally be permitted to AP(E)L awarded credits on the same programme within the School.

Course modules

Principles of Economics; Cognitive and Economic Science of Rational Choice; Psychological Processes: Individual and Social; Behavioural Research Methods: Design and Analysis; Experimental Economics and Game Theory; Fundamentals of Cognitive Science; Applied Econometric and Psychological Research Methods; Professional Aspects of Behavioural Economics; Research dissertation.

Assessment methods

In order to assess your full range of learning, you will complete reflective reports, essays, examinations, qualitative text analysis, interpretation of statistical analyses, formal research proposals and a research dissertation. In addition, you will be directed to independent study and receive detailed feedback on their coursework as an aid to your further learning. These different forms of assessment have the aim of assessing your knowledge, skills and appreciation in different areas of behavioural economics (e.g., theoretical knowledge and applied aspects of behavioural techniques).


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 14,790 per Year 1 (Wales) 1 Years
MSc Full-time September 2019 14,790 per Year 1 (Northern Ireland) 1 Years
MSc Full-time September 2019 19,890 per Year 1 (International) 1 Years
MSc Full-time September 2019 14,790 per Year 1 (England) 1 Years
MSc Full-time September 2019 14,790 per Year 1 (Scotland) 1 Years
MSc Part-time September 2019 9,945 per Year 1 (International) 2 Years
MSc Part-time September 2019 7,395 per Year 1 (EU) 2 Years
MSc Part-time September 2019 7,395 per Year 1 (Northern Ireland) 2 Years
MSc Part-time September 2019 7,395 per Year 1 (Scotland) 2 Years
MSc Part-time September 2019 7,395 per Year 1 (England) 2 Years
MSc Part-time September 2019 7,395 per Year 1 (Wales) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Northampton Square EC1V 0HB London

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Postgraduate and Research enquiries
Telephone number: