Coventry University

Coventry University

Marketing

This programme covers both the business and strategy elements of marketing; it provides a further specialist route to those who wish to customise their programme to ensure a combination of generic MBA elements, in addition to some specialist coverage of the marketing function and an awareness of contemporary marketing issues.

Entry requirements

To commence the full-time MBA programme applicants must: be an Honours graduate of any discipline, obtained from a recognised university/HE institution, or hold an equivalent qualification acceptable to Coventry Business School in a business-related area; have a minimum of 2 years post-degree full-time work experience in a management/administrative/ professional capacity; hold IELTS 6.5 or TOEFL 600 or equivalent if English is not the applicant's 1st language.

Course modules

Core modules: principles of marketing; financial analysis and decision-making; human resource management; strategic analysis; corporate and ethical social responsibility; international leadership; managing change across cultures; global marketing; strategic marketing management; dissertation or company internship.

Assessment methods

Assessment on your course will vary dependent on the module being studied. Some of the modules are 100 per cent coursework and others will be assessed through a mixture of coursework assignments and formal examinations. In addition to written tasks you may be required to do a presentation to ensure that you develop a full range of communication skills. Coursework can be individual or set in groups, which helps to develop your skills in team-working.

Qualifications

Qualification Study mode Start month Fee Course duration
MBA Full-time September 2016 GBP 13,678 per Whole course (International) 1 years
MBA Full-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 1 years
MBA Full-time September 2016 GBP 9,602 per Whole course (Scotland) 1 years
MBA Full-time September 2016 GBP 9,602 per Whole course (Wales) 1 years
MBA Full-time September 2016 GBP 9,602 per Whole course (England) 1 years
MBA Part-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 2 years
MBA Part-time September 2016 GBP 9,602 per Whole course (Scotland) 2 years
MBA Part-time September 2016 GBP 9,602 per Whole course (Wales) 2 years
MBA Part-time September 2016 GBP 9,602 per Whole course (England) 2 years
MBA Part-time September 2016 GBP 13,678 per Whole course (International) 2 years
MBA Full-time January 2017 GBP 9,602 per Whole course (England) 1 years
MBA Full-time January 2017 GBP 13,678 per Whole course (International) 1 years
MBA Full-time January 2017 GBP 9,602 per Whole course (Northern Ireland) 1 years
MBA Full-time January 2017 GBP 9,602 per Whole course (Scotland) 1 years
MBA Full-time January 2017 GBP 9,602 per Whole course (Wales) 1 years
MBA Part-time January 2017 GBP 9,602 per Whole course (England) 2 years
MBA Part-time January 2017 GBP 13,678 per Whole course (International) 2 years
MBA Part-time January 2017 GBP 9,602 per Whole course (Northern Ireland) 2 years
MBA Part-time January 2017 GBP 9,602 per Whole course (Scotland) 2 years
MBA Part-time January 2017 GBP 9,602 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Coventry University Coventry CV1 5FB West Midlands

Get in touch

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Key information

Contact: 
Postgraduate Overseas and European Student Enquiries
Telephone number: 
024 7615 2152