Coventry University

Coventry University

Sport Marketing

This course aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry; it is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.

Entry requirements

Good Honours degree in a relevant academic discipline; applications from candidates with relevant experience are considered on an individual basis.

Course modules

Core modules: Sport organisation and governance; sport marketing; sport branding; sponsorship, endorsement and naming rights; consumer behaviour in sport; advertising and public relations; market research; optional modules: international marketing; e-marketing; strategic management; entrepreneurship and small business.


Qualification Study mode Fee Course duration
MA Full-time £ 6,473 per Whole course (home fees) 1 years
MA Full-time £ 11,453 per Whole course (overseas fees) 1 years
MA Part-time £ 6,473 per Whole course (home fees) 2 years
MA Part-time £ 11,453 per Whole course (overseas fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Coventry University Coventry CV1 5FB West Midlands

Key information

Recruitment and Admissions Office (UK Student Enquiries)
Telephone number: 
024 7765 4321