This course aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry; it is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.
Good Honours degree in a relevant academic discipline; applications from candidates with relevant experience are considered on an individual basis.
Core modules: Sport organisation and governance; sport marketing; sport branding; sponsorship, endorsement and naming rights; consumer behaviour in sport; advertising and public relations; market research; optional modules: international marketing; e-marketing; strategic management; entrepreneurship and small business.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 6,473 per Whole course (home fees)||1 years|
|MA||Full-time||£ 11,453 per Whole course (overseas fees)||1 years|
|MA||Part-time||£ 6,473 per Whole course (home fees)||2 years|
|MA||Part-time||£ 11,453 per Whole course (overseas fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Coventry University||Coventry||CV1 5FB||West Midlands|
Recruitment and Admissions Office (UK Student Enquiries)
024 7765 4321