Coventry University

Coventry University

Strategic Marketing

This course aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.

Entry requirements

Applicants should hold a good Honours degree in a relevant academic discipline; applications from candidates with relevant experience are considered on an individual basis.

Course modules

Semester 1: common core module. Semester 2: students take modules specific to their chosen award, which would include material on: positioning and perception in marketing, and an appreciation of the way brands are developed; value added partnerships and mega marketing; power and conflict within relationships and wider marketing networks; expeditionary marketing and the launching of new products; new initiatives in marketing for the 21st Century.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (Scotland) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (Wales) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (England) 1 years
MSc Full-time September 2016 GBP 13,678 per Whole course (International) 1 years
MSc Part-time September 2016 GBP 9,602 per Whole course (England) 2 years
MSc Part-time September 2016 GBP 13,678 per Whole course (International) 2 years
MSc Part-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 2 years
MSc Part-time September 2016 GBP 9,602 per Whole course (Scotland) 2 years
MSc Part-time September 2016 GBP 9,602 per Whole course (Wales) 2 years
MSc Full-time January 2017 GBP 9,602 per Whole course (Scotland) 1 years
MSc Full-time January 2017 GBP 9,602 per Whole course (Wales) 1 years
MSc Full-time January 2017 GBP 9,602 per Whole course (England) 1 years
MSc Full-time January 2017 GBP 13,678 per Whole course (International) 1 years
MSc Full-time January 2017 GBP 9,602 per Whole course (Northern Ireland) 1 years
MSc Part-time January 2017 GBP 9,602 per Whole course (England) 2 years
MSc Part-time January 2017 GBP 13,678 per Whole course (International) 2 years
MSc Part-time January 2017 GBP 9,602 per Whole course (Northern Ireland) 2 years
MSc Part-time January 2017 GBP 9,602 per Whole course (Scotland) 2 years
MSc Part-time January 2017 GBP 9,602 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Coventry University Coventry CV1 5FB West Midlands

Get in touch

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Key information

Contact: 
Postgraduate Overseas and European Student Enquiries
Telephone number: 
024 7615 2152