Coventry University

Coventry University

Marketing Management

This programme aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues. This programme will enable students to interpret market data, provide a situational analysis and make recommendations for strategic developments. Students will also be able to adapt to changing market conditions and excel in teamwork and leadership.

Entry requirements

Applicants should hold a good Honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Course modules

Modules include: strategic promotional planning; new initiatives in marketing for the 21st century; branding and brand strategies; new approaches to marketing theory; service issues in a changing commercial environment; the module option in the 2nd semester offer students the option to select from a range of topics; including e-marketing and services marketing.

Assessment methods

Assessment is based on a research report and presentation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 1 years
MA Full-time September 2016 GBP 9,602 per Whole course (Scotland) 1 years
MA Full-time September 2016 GBP 9,602 per Whole course (Wales) 1 years
MA Full-time September 2016 GBP 9,602 per Whole course (England) 1 years
MA Full-time September 2016 GBP 13,678 per Whole course (International) 1 years
MA Part-time September 2016 GBP 9,602 per Whole course (England) 2 years
MA Part-time September 2016 GBP 13,678 per Whole course (International) 2 years
MA Part-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 2 years
MA Part-time September 2016 GBP 9,602 per Whole course (Scotland) 2 years
MA Part-time September 2016 GBP 9,602 per Whole course (Wales) 2 years
MA Full-time January 2017 GBP 9,602 per Whole course (Scotland) 1 years
MA Full-time January 2017 GBP 9,602 per Whole course (Wales) 1 years
MA Full-time January 2017 GBP 9,602 per Whole course (England) 1 years
MA Full-time January 2017 GBP 13,678 per Whole course (International) 1 years
MA Full-time January 2017 GBP 9,602 per Whole course (Northern Ireland) 1 years
MA Part-time January 2017 GBP 9,602 per Whole course (England) 2 years
MA Part-time January 2017 GBP 13,678 per Whole course (International) 2 years
MA Part-time January 2017 GBP 9,602 per Whole course (Northern Ireland) 2 years
MA Part-time January 2017 GBP 9,602 per Whole course (Scotland) 2 years
MA Part-time January 2017 GBP 9,602 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Coventry University Coventry CV1 5FB West Midlands

Get in touch

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Key information

Contact: 
Recruitment and Admissions Office (UK Student Enquiries)
Telephone number: 
024 7765 4321