Coventry University

Coventry University

International Marketing

This programme aims to introduce and develop a contemporary perspective to the international marketplace and the key tasks involved in successful international marketing. Students will study areas such as analysis and research of the international environment, and the design and implementation of specific international marketing activities and strategies.

Entry requirements

Applicants should hold a good 2nd Class Honours degree, preferably in a related business or management discipline.

Course modules

Study areas include: key influences on the global marketing management paradigm; information and research for international marketing; branding and brand strategies; on-line marketing in international markets; international marketing strategy, planning and organisation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (Scotland) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (Wales) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (England) 1 years
MSc Full-time September 2016 GBP 13,678 per Whole course (International) 1 years
MSc Part-time September 2016 GBP 9,602 per Whole course (England) 2 years
MSc Part-time September 2016 GBP 13,678 per Whole course (International) 2 years
MSc Part-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 2 years
MSc Part-time September 2016 GBP 9,602 per Whole course (Scotland) 2 years
MSc Part-time September 2016 GBP 9,602 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Coventry University Coventry CV1 5FB West Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Overseas and European Student Enquiries
Telephone number: 
024 7615 2152