Coventry University

Coventry University

International Marketing

This programme aims to introduce and develop a contemporary perspective to the international marketplace and the key tasks involved in successful international marketing.

Entry requirements

Applicants should hold a good second class honours degree, preferably in a related business or management discipline.

Course modules

Study areas include: Key influences on the global marketing management paradigm; information and research for international marketing, branding and brand strategies; on-line marketing in international markets; international marketing strategy, planning and organisation.


Qualification Study mode Fee Course duration
MSc Full-time £ 6,473 per Whole course (home fees) 1 years
MSc Full-time £ 11,453 per Whole course (overseas fees) 1 years
MSc Part-time £ 6,473 per Whole course (home fees) 2 years
MSc Part-time £ 11,453 per Whole course (overseas fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Coventry University Coventry CV1 5FB West Midlands

Key information

Recruitment and Admissions Office (UK Student Enquiries)
Telephone number: 
024 7765 4321