This programme aims to introduce and develop a contemporary perspective to the international marketplace and the key tasks involved in successful international marketing.
Applicants should hold a good second class honours degree, preferably in a related business or management discipline.
Study areas include: Key influences on the global marketing management paradigm; information and research for international marketing, branding and brand strategies; on-line marketing in international markets; international marketing strategy, planning and organisation.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 6,473 per Whole course (home fees)||1 years|
|MSc||Full-time||£ 11,453 per Whole course (overseas fees)||1 years|
|MSc||Part-time||£ 6,473 per Whole course (home fees)||2 years|
|MSc||Part-time||£ 11,453 per Whole course (overseas fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Coventry University||Coventry||CV1 5FB||West Midlands|
Recruitment and Admissions Office (UK Student Enquiries)
024 7765 4321