Coventry University

Coventry University

Brand Management

This course provides a programme of study to equip students with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today's organisations to succeed in the management of their brands. The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today's world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers. This programme of study provides students with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

Entry requirements

Applicants should hold a good Honours degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis. International applicants should also hold a minimum of 6.5 score in the IELTS test for English language.

Course modules

Modules include: consumer behaviour; contemporary issues in branding; global brand management; marketing communications; applied brand management; marketing consultancy research; managing corporate reputation; brand analytics; advanced study project or company internship.

Assessment methods

Students will be able to conduct their own research project that will form the basis of their dissertation. Alternatively, they will also have the option of enrolling on a company internship that will provide the opportunity to undertake a workplace project on behalf of an organisation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 9,602 per Whole course (EU) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (England) 1 years
MSc Full-time September 2016 GBP 13,678 per Whole course (International) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (Scotland) 1 years
MSc Full-time September 2016 GBP 9,602 per Whole course (Wales) 1 years

Campus details

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Get in touch

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Key information

Contact: 
International Office
Telephone number: 
024 7765 2152