Digital marketing is a discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.
Postgraduate courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation. Indicative course content: Semester 1: Principles of Digital and Social Media Marketing; Consumer Behaviour; Global Marketing; Web and Social Media Analytics. Semester 2: Applied Brand Management; Marketing Consultancy Research; Advanced Digital and Social Media Design; Contemporary Issues in Marketing. Semester 3: Digital Marketing Portfolio or Company Internship.
Students will be able to conduct a research project that will form the basis of their dissertation. Alternatively, they will also have the option of enrolling on a company internship that will provide the opportunity of undertaking a workplace project on behalf of an organisation.
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