Coventry University

Coventry University

Digital Marketing

Digital marketing is a discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world. The course provides a programme of study to equip students with the theoretical knowledge, intellectual frameworks and the practical skills required by today's organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns.

Entry requirements

Applicants should hold a good Honours degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis. International applicants should also hold a minimum of 6.5 score in the IELTS test for English language.

Course modules

Modules include: principles of digital and social media marketing; consumer behaviour; global marketing; web and social media analytics; applied brand management; marketing consultancy research; advanced digital and social media design; contemporary issues in marketing; digital marketing portfolio or company internship.

Assessment methods

Students will be able to conduct a research project that will form the basis of their dissertation. Alternatively, they will also have the option of enrolling on a company internship that will provide the opportunity of undertaking a workplace project on behalf of an organisation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 9,602 per Whole course (EU) 1 years
MA Full-time September 2016 GBP 9,602 per Whole course (England) 1 years
MA Full-time September 2016 GBP 13,678 per Whole course (International) 1 years
MA Full-time September 2016 GBP 9,602 per Whole course (Northern Ireland) 1 years
MA Full-time September 2016 GBP 9,602 per Whole course (Scotland) 1 years
MA Full-time September 2016 GBP 9,602 per Whole course (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
International Office
Telephone number: 
024 7765 2152