De Montfort University
Strategic and Digital Marketing
This is a specialist master's degree for students with previous qualifications in marketing and/or substantial marketing experience. If you have no previous marketing qualifications or experience you should consider our Marketing Management MSc which is our career entry course.
This course will develop your expertise in leading-edge marketing applications and give you a competitive advantage over other job applicants and future colleagues. At the end of the course students have the opportunity to complete and In-company project where students can experience the workplace in the UK and complete a more practical project thus providing an excellent preparation for future career development.
We are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.
In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. These additional professional qualifications differentiate you from other candidates in a competitive jobs market.
Core modules: Managing advertising and communications; marketing research in practice; research methods for marketers; strategic e-marketing.
Elective modules: Advanced Marketing Analytics; Customer Insight; Strategic Customer Engagement; Direct and Digital Marketing; Creative Brand Strategy. During the final semester you will complete a Dissertation or Executive Company Project.
Please note that all modules are subject to change in order to keep content current. Please visit the course page for the most up-to-date information.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||7,500 per Year 1 (Scotland)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (Wales)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (Northern Ireland)||1 Years|
|MSc||Full-time||September 2019||13,600 per Year 1 (International)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (England)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (EU)||1 Years|
|MSc||Part-time||September 2019||625 per Module (England)||2 Years|
|MSc||Part-time||September 2019||625 per Module (Wales)||2 Years|
|MSc||Part-time||September 2019||625 per Module (EU)||2 Years|
|MSc||Part-time||September 2019||625 per Module (Scotland)||2 Years|
|MSc||Part-time||September 2019||625 per Module (Northern Ireland)||2 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Leicester Campus||LE1 9BH||East Midlands|
Get in touch
Remember to mention TARGETpostgrad when contacting universities.