De Montfort University

Strategic and Digital Marketing

This is a specialist master's degree for students with previous qualifications in marketing and/or substantial marketing experience. If you have no previous marketing qualifications or experience you should consider our Marketing Management MSc which is our career entry course.

This course will develop your expertise in leading-edge marketing applications and give you a competitive advantage over other job applicants and future colleagues. At the end of the course students have the opportunity to complete and In-company project where students can experience the workplace in the UK and complete a more practical project thus providing an excellent preparation for future career development.

We are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.

In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. These additional professional qualifications differentiate you from other candidates in a competitive jobs market.

Entry requirements

MSc: You should have a good Honours degree, or overseas equivalent, in marketing or in business or management with substantial marketing content. Applications from mature students without the formal academic qualifications but with significant marketing management experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Course modules

Core modules: Managing advertising and communications; marketing research in practice; research methods for marketers; strategic e-marketing.

Elective modules: Advanced Marketing Analytics; Customer Insight; Strategic Customer Engagement; Direct and Digital Marketing; Creative Brand Strategy. During the final semester you will complete a Dissertation or Executive Company Project.

Please note that all modules are subject to change in order to keep content current. Please visit the course page for the most up-to-date information.

Assessment methods

Assessment is usually through a combination of individual and group work, presentations, essays, reports and exams.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 7,500 per Year 1 (Scotland) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (Wales) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (Northern Ireland) 1 Years
MSc Full-time September 2019 13,600 per Year 1 (International) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (England) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (EU) 1 Years
MSc Part-time September 2019 625 per Module (England) 2 Years
MSc Part-time September 2019 625 per Module (Wales) 2 Years
MSc Part-time September 2019 625 per Module (EU) 2 Years
MSc Part-time September 2019 625 per Module (Scotland) 2 Years
MSc Part-time September 2019 625 per Module (Northern Ireland) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Campus LE1 9BH East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
DMU Enquiries
Telephone number: 
01162506070