De Montfort University

Marketing Management

This is a career entry specialist master's degree for students with no previous qualifications or work experience in marketing. If you have previous marketing qualifications or experience you should consider our Strategic & Digital Marketing MSc.

Many applicants use this as a career entry, or career change course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture. The course: equips students with the knowledge to embark upon a career in marketing and to understand the key marketing issues facing organisations today; enables students to develop marketing expertise which can be applied in different contexts and can enhance multiple career paths.

Entry requirements

MSc: You should hold a good Honours degree, or overseas equivalent, in any subject. Applications from mature students with significant business experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Course modules

Core modules: Marketing theory and practice; managing advertising and communications; consumer culture and behaviour; marketing research in practice; accounting for managers; strategic customer engagement; research methods for marketers.

Elective modules: Direct and digital marketing; strategic e-marketing; creative brand strategy.

Assessment methods

Assessment is by individual and group work; presentations; essays; reports; exams.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 7,500 per Year 1 (England) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (Wales) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (EU) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (Scotland) 1 Years
MSc Full-time September 2019 13,600 per Year 1 (International) 1 Years
MSc Full-time September 2019 7,500 per Year 1 (Northern Ireland) 1 Years
MSc Part-time September 2019 625 per Module (Wales) 2 Years
MSc Part-time September 2019 625 per Module (Scotland) 2 Years
MSc Part-time September 2019 625 per Module (England) 2 Years
MSc Part-time September 2019 625 per Module (Northern Ireland) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Campus LE1 9BH East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
DMU Enquiries
Telephone number: 
01162506070